WhatsApp audience now bigger than Instagram and Twitter combined
Every day more than 30bn WhatsApp messages are now sent, with its monthly active user base now bigger than Instagram and Twitter combined.
France
Apps ‘driving video content revolution in Europe’
Google Play offers an untapped goldmine for video publishers, while Germany’s video content app monetization presents best-in-class model, according to new research.
Lastminute.com sold for fraction of 2005 price
Dotcom icon Lastminute.com has been sold to Swiss Travel firm Bravofly Rumbo Group for $120m (£76m), a small fraction of the £600m price it was valued at back in 2005.
eBay revamps iPad app to cater for multi-screen shoppers
eBay has updated its iPad app following news that 59% of its users are multi-screen shoppers.
The Varying Landscape of Europe’s Programmatic Marketplace
How is programmatic evolving across Europe? Estelle Reale, VP Marketing EMEA at Xaxis looks at the growing trend for automated ads, and how countries differ.
Carrefour teams with PowaTag to make donating to French Telethon easier
French retail giant Carrefour is implementing the PowaTag technology within 50 of their biggest supermarkets in France, which will make it more convenient to donate to a charity.
Online Christmas conversion rates to rise by over a third
Online conversion rates in the UK this Christmas are expected to increase by more than a third compared to the rest of the year, according to new research.
Two-thirds of European grocery shoppers don’t buy on price
Purchasing fast-moving consumer goods (FMCG) in Europe is largely driven by factors other than price, according to insights from Kantar Media’s TGI Europa study of shoppers in Britain, Germany, France and Spain.
Christmas shoppers to spend £17.4 billion online
Online sales set to account for close to a quarter of all Christmas spend in the UK, with the average household forecast to splash out a total of £775 on the festive season. Mobile shopping is expected to grow by 301% year over year, according to new research.
BT in talks to buy mobile networks EE or O2
BT is in talks to buy either EE or 02, as UK telecom firm looks to move into quad-play as consumers seek to buy all four services – home broadband, home phone, mobile and pay-TV – from one provider.