Two days since announcing its entry into the car insurance comparison arena in the UK, Google’s share of visibility for car insurance-related searches has soared overnight, from 0% to 75%, reveals research from digital marketing agency Greenlight.
Charity organisations get the highest open rates for emails, while education and retail sectors get the lowest impact in the inbox, according to a new global study.
The UK Government has issued proposals for its midata programme, which aims to give consumers access to their data.
Despite the economic gloom, direct marketing spend in the UK is set to grow 7% this year, driven by investment in email and social media, according to new research from the Direct Marketing Association (DMA).
Despite the economic gloom, direct marketing spend in the UK is set to grow 7% this year, driven by investment in email and social media, according to new research from the Direct Marketing Association (DMA).
Supermarket giant Asda has teamed u[p with Lbi to launch Asda Money, the new online home for Asda financial products and services.
Online ad spend in Mexico exceeded 30% for the third year in a row, according to the May 2012 Interactive Advertising Bureau México (IAB México).
UK consumers find social content, such as friends’ recommendations and consumer reviews, twice as important as traditional information sources such as recommendations from sales assistants or advertising when making a purchase, according to new research.
Just when you thought you’d got the hang of selling services online, along comes another challenge: social switching. Julia Kukiewicz, Editor of Choose, takes a look at how online people power looks set to shake up the utility markets…
Email as a marketing tool is quite possibly the most powerful one in the box, and used properly can generate a substantial increase in business. Kara Trivunovic, vice president of agency services, StrongMail, offers a guide capitalising on cross and up-sell techniques in email marketing.