Online shoppers ‘miss face-to-face interaction’
A lack of face-to-face interaction with online shoppers is harming e-commerce sales, according to new research.
financial services
Online shoppers ‘miss face-to-face interaction'
A lack of face-to-face interaction with online shoppers is harming e-commerce sales, according to new research.
Banks “missing out” on product cross-selling opportunities (infographic)
Banks’ marketers are failing to capitalise on financial product cross-selling opportunities with existing customers, new research from the Direct Marketing Association (DMA).
Banks "missing out" on product cross-selling opportunities (infographic)
Banks’ marketers are failing to capitalise on financial product cross-selling opportunities with existing customers, new research from the Direct Marketing Association (DMA).
Right to reply: Google’s mortgage comparison service ‘of little threat to incumbents’
Google’s latest entry into mortgage comparison poses little threat to incumbents in its current form, acordign to digital marketing agency, Greenlight.
Email marketing trends: 70% of “this is spam” complaints stem from legitimate campaigns, not bots
Marketers account for a startling 70 percent of “this is spam” complaints and 60 percent of all spam traps hits- much higher than complaints from bots, according to new research.
Top tips: How to monetise Big Data in the cloud
The proliferation of multi-channel solutions and platforms may have created a wealth of opportunities for businesses to communicate directly with consumers, but as a direct result, the amount of data they hold, has risen to startling levels. Simon Bowker, Managing Director, eCircle UK, takes a closer look at the potential (and challenge) of getting the … [Read more…]
Is customer service the new marketing? Third of online Brits share experience online
Almost a third (32%) of all web users in the UK are sharing their customer service experiences – whether good and bad – online through social media and blogs, according to new research.
Guest comment: Cowboys and Pen-pushers- 80% of leads lost to poor sales and marketing relationship
Rivalry between sales and marketing departments is commonplace in large organisations, with leads often lost as a result. Ahmed Ahmed at Tomorrow People looks at the fraught relationship between the two departments (and the things they call each other!)
LinkedIn ranks top 100 in-demand employers (infographic)
Google is the UK’s most sought after employer, with BBC, Unilever, Shell and BP rounding out the top five, according to new research from LinkedIn.