While real-time bidding continues to attract headlines, 96% of advertisers bought their ads based on a guaranteed CPM, with buying at a fixed CPM remaining the mainstay of advertisers buying video in a programmatic fashion, according to new research.
Following Samsung’s launch of its first Tizen smartphone, which many have speculated will be targeted squarely at emerging markets, new research from mobile marketing firm Upstream has found that consumers in developing markets are calling for the handset to more readily provide relevant, localised content and services as well as more appropriate payment mechanics and … [Read more…]
Online retail giant Rakuten will open its first café in its home country of Japan, as the firm continues to expand into new markets.
US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to new data from the IAB.
Towards the end of 2013, 60K a Bulgarian contact centre held a four-day bazaar aimed to raise funds for several local charities such as an Orphanage, an Animal Rescue, and a daycare centre for people with mental disorders. But why has it done this? Why should a company like 60K invest so much time and … [Read more…]
Google has bought SlickLogin, a firm that develops sound wave identification technology to help users login to apps.
Britain’s most valuable companies are potential targets for cybersquatters in 2014 and beyond, with domain names such as .web and .online set to go live.
Digital ad spending in the U.S. is forecast to grow at an annual compound rate of 11.3% from 2012 through 2017, according to new research.
A new IBM sponsored survey of business professionals finds that while chief marketing officers (CMOs) and ecommerce leaders recognize mobile as critical to their business objectives, two-thirds of those same professionals, indicate they don’t have a strong understanding of the mobile user experience.
Internet ad revenues in the US hit record-breaking double digita growth in 2012, reaching nearly $37bn, with mobile ad revenues leading the growth, according to new figures.