Google be warned; Facebook is after your customers. In 2015, the social network was used by half the world’s online population, with a burgeoning ad ecosystem and ever-more engaging media tools to keep users glued to their newsfeeds. As part of our review of the year, we look back at the key trends that shaped … [Read more…]
Nine months on from Google’s ‘mobilegeddon’, marketers are adjusting to a world where more searches are conducted on smartphones than PCs. As part of our review of the year, we look back at the key trends that shaped mobile marketing in 2015, including Facebook opening up posts to search, Google and Twitter’s reunion and the … [Read more…]
Facebook has launched a new service that lets users stream live video on the social network.
As iconic ‘lads mags’ FHM and Zoo close their doors for the last time, an online rival is going form strength to strength. Social news site The Lads Bible has topped Apple’s App Store just 24 hours after its launch.
Samsung’s Gear VR headset has gone on sale in its online store, launching with a virtual reality web browser.
Mark Zuckerberg plans to give away 99% of his $45bn Facebook fortune as he announced the birth of his first child.
This tear-jerking ad from MetLife Hong Kong is a tribute to the sacrifices parents make for their children on a daily basis. The ad became hugely popular on YouTube, getting 27 million YouTube and Facebook Video views for the life insurance firm.
DC Shoes’ video of stunt rider Robbie Maddison riding giant waves in Tahiti on a converted dirt bike became one of the most shared video virals of the year, getting 20 million YouTube views.
Cristiano Ronaldo, the biggest athlete in the world is hiding in plain sight. Would you have noticed? This viral marketing prank for fashion headphones ROC Live Life Hard, became one of the most shared ads of the year as a mystery footballer dazzled a Spanish town square.
The news this week that Facebook has now extended its Internet.org service to India has generated some negative press. Marco Veremis, CEO of Upstream, looks at the business case for why it is not necessarily the best solution to improving internet access in emerging markets.