Strict new EU data sharing rules threaten huge fines
Technology companies could face fines of up to 4% of their global annual turnover under new European rules on data protection.
The 12 worst marketing fails of 2015: Heinz’ saucy QR codes and cheeky Nando’s tweets
As 2015 draws to a close, we look as some of the biggest marketing blunders of the year. From Heinz QR code porn fiasco to the Ashley Madison hack, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in … [Read more…]
1 in 5 ‘only use phone’ for Christmas shopping in US
Amazon and Google are the most popular sources of gift ideas among US consumers this Christmas shopping season, however 27% are also using Facebook (the same percentage as Pinterest) according to a new survey.
Top tips: 5 things every online retailer should know about AdWords
When it comes to Pay Per Click advertising (PPC), retail heavyweights such as Amazon may hold a certain advantage due to their big pockets – but they definitely don’t hold all the cards. Thomas Coppen of Keel Over Marketing offers 5 tips for ecommerce marketers to get the most out of Google’s AdWords programme.
Regulation trends in 2015: The price of privacy in a digital world
With more high-profile hacks in 2015 than ever before, online privacy remains a major issue for consumers and a major challenge for brands seeking loyalty. As part of our review of the year, we look back at the key trends that shaped digital marketing regulation in 2015, as web giants and governments locked horns over … [Read more…]
Facebook Messenger users can now order Uber taxis
Facebook has partnered with Uber to build ride-hailing into its Messenger app, as it looks to expand beyond chat app features.
Facebook tweaks rules for Instant Articles ads
Facebook Is updating its Instant Articles feature to help publishers make more money, allowing more ads in stories.
Marketers’ biggest trends and anxieties for 2016: Social commerce; predictive tech and location marketing
The vast majority of marketers (86%) count Google as their number one partner in their online retail strategy, flowed by Facebook and Twitter, according to new research looking into 2016 trends.
Star Wars trailer: How Facebook reacted [INFOGRAPHIC]
With “Star Wars: The Force Awakens” hitting cinemas worldwide next week, new data looks into how Facebook reacted to the final trailer in October, and how marketers can use social media data to plan future campaigns.
Social media trends in 2015: SnapChat soars as Periscope pirates plunder pay TV
Would you pay $750,000 for a single self-destructing ad? That was the estimated cost of a day-long ad on Snapchat- but with new data suggesting the chat app’s video views are rivaling Facebook, it could be money well spent. As part of our review of the year, we look back at the key trends that … [Read more…]