Facebook tracks in-store visits to link online and offline habits
Facebook is giving advertisers data to track how many people visited a store after seeing a campaign on the social network.
Brands ‘choosing YouTube influencers over traditional celebrities for ads’
Brands are increasingly using high profile YouTube stars over traditional celebrities to promote their products, according to new research.
Snapchat finally opens up to third-party ads
Snapchat ads are to be sold by third parties for the first time, as the notoriously secretive chat app makes a major shift to large scale advertising.
Man size no longer fits all: Generation Z shuns gender ‘stereotypes’
Men’s gender perceptions are changing, and a fresh advertising approach is essential for brands looking to target 16-21-year-old men, according to new research.
Microsoft to buy LinkedIn for a massive $26bn
Microsoft has struck a $26.2bn (£18bn) deal to buy professional social platform LinkedIn, paying more than Facebook did for WhatsApp.
Viral of the week: Kleenex showcases 11-year olds animal care
Kleenex has continued its ‘someone needs someone’ ad campaign with this heart-warming Facebook video ad showing one 11-year old girl’s dedication towards helping dogs find homes. See why it’s our viral of the week below…
#HappyChewbacca: Kohl’s feels the force of viral marketing
Last month’s ‘Happy Chewbacca’ viral showed the power (and unpredictability) of social media. Georgina Parsons, Head of Communications UK Visibrain looks at how the department store Kohl’s made smart use of its sudden fame, and what marketers can learn from this great disturbance in the Force…
Media agency secrets exposed: Industry rocked by US report
Media agencies in the US have come under fire after a new report has uncovered “a pervasive lack of transparency” when charging clients. But is the report “short sighted”, as some agencies have claimed?
Snapchat overtakes Twitter for daily users
Snapchat has now overtaken Twitter for daily users, a good indicator of its explosive growth, accoridng to a news report.
Facebook forces Android users to download Messenger app
Facebook has instructed all Android users to download its Messenger app, ending support for the service from directly within the social network’s own website.