Facebook losing users in Germany and France faster than anticipated
Facebook users in France and Germany are leaving the platform even faster than expected, according to new research.
The Sun opens Facebook page to advertisers with new video format
News UK has launched ‘The Sun Social Studio’ a new Facebook video ad format, with The Perfume Shop as its first client.
Google blocks ‘political affiliation’ ad targeting (but political ads still allowed)
Google has revamped its political ad rules, meaning audience adverts on Google search and YouTube will now be limited to the general categories of age, gender and general location.
Christmas ad season: John Lewis teams with Waitrose for first time with ‘Excitable Edgar’ dragon
John Lewis has launched its first ever joint Christmas ad with partner Waitrose featuring an excitable young dragon who derails festivities with his fiery breath.
Secret office shoppers: Employees admit to often shopping online during work hours
Brits often shop online during work hours, with 1 in 2 admitting that they engage with marketing emails from brands within their personal accounts during the working day, according to new research.
ALL CAPS: Facebook rebrands logo for WhatsApp and Instagram (to avoid confusion)
Facebook is rebranding its logo for its products and services in an attempt to distinguish the company from its familiar app and website.
“It must be earned, not bought”: Twitter to ban all paid political ads
Twitter has taken the controversial step to ban political advertising from its platform, just weeks before the UK holds a general election.
Facebook agrees to pay £500k fine over political data scandal
Facebook has agreed to pay a £500,000 fine imposed by the UK’s data protection watchdog for its role in the Cambridge Analytica data scandal.
Many happy returns: Christmas customers more loyal than other times of year
Holiday customers that return the following holiday season are more than twice as likely to convert compared to other customers – highlighting the importance of using technology that can analyse and segment valuable audiences at scale, according to new research.