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Snapchat woos advertisers with discount coupons after poor revenues

May 30, 2017

Snapchat is encouraging brands and media buyers with discount offers in an attempt to boost its ad business, according to a news report.

Ads, Social brands, Facebook, Google, marketing, media

Facebook Instant Articles adds support for Google AMP and Apple News

May 30, 2017

Facebook is ramping up its news coverage by integrating its Instant Articles platform compatible with competing web publishing standards like Google AMP and Apple News.

Content, Mobile, News, Social Apple, content, Facebook, Google, media

Emails Vs. social media: Which is better for consumer engagement?

May 26, 2017

Email is still a more effective tool than social media when it comes to generating consumer engagement, according to new research.

Ads, Social brands, digital marketing, email, Facebook, infographic

Shakira promotes latest album with augmented reality treasure hunt

May 24, 2017

Sony Music US Latin has teamed up with the location-based experiences platform Landmrk, for the global launch of Shakira’s latest album ‘El Dorado’.

News, Social brands, content, digital marketing, Facebook, global

Facebook’s secret guidance on graphic content leaked

May 23, 2017

Facebook’s moderation policies on sex, violence and hate speech have been exposed in a newspaper report this week, after criticism over the social network’s handling of extreme content.

Content, News, Regulation, Social content, Facebook, global, government, images

Instagram audience in France still growing

May 23, 2017

Nearly one-fifth (19.8%) of internet users in France, or 10.4 million people, will Instagram regularly in 2017, according to new research.

Mobile, Social agencies, Facebook, France, government, media

Net Neutrality RIP? US votes to create controversial “two-speed internet”

May 22, 2017

The US Federal Communications Commission has voted to overturn rules that force ISPs to treat all data traffic as equal.

Content, News, Regulation broadband, Facebook, Google, technology, Travel

EU fines Facebook £95m for ‘misleading’ WhatsApp data

May 19, 2017

The European Union’s competition watchdog has fined Facebook 110 million euros (£94.5m) for providing misleading information over its buyout of mobile messaging service WhatsApp.

Mobile, Regulation Facebook

Online video trends: Adverts have biggest influence on what consumers watch

May 19, 2017

Adverts have the biggest influence on what we watch, with more than half of Brits (56%) saying it has the most influence on their viewing decisions, according to new research.

Ads, Content, Mobile, Video, Viral content, Facebook, media, music, Travel

Personalised mobile ads: Unmasking the roles of SSPs in the ad tech value chain

May 18, 2017

Mobile ads are becoming increasingly personalised, but are publishers and advertisers in sync with their data? of mobile ads and what’s lacking in the ecosystem. Omer Efrat, Inneractive’s Director of Product Management, takes a look at why ad exchanges (SSPs) should work directly with agencies to offer audience packages.

Ads, Content, Mobile advertising, agencies, content, Facebook, marketing
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