Snapchat woos advertisers with discount coupons after poor revenues
Snapchat is encouraging brands and media buyers with discount offers in an attempt to boost its ad business, according to a news report.
Facebook Instant Articles adds support for Google AMP and Apple News
Facebook is ramping up its news coverage by integrating its Instant Articles platform compatible with competing web publishing standards like Google AMP and Apple News.
Emails Vs. social media: Which is better for consumer engagement?
Email is still a more effective tool than social media when it comes to generating consumer engagement, according to new research.
Shakira promotes latest album with augmented reality treasure hunt
Sony Music US Latin has teamed up with the location-based experiences platform Landmrk, for the global launch of Shakira’s latest album ‘El Dorado’.
Facebook’s secret guidance on graphic content leaked
Facebook’s moderation policies on sex, violence and hate speech have been exposed in a newspaper report this week, after criticism over the social network’s handling of extreme content.
Instagram audience in France still growing
Nearly one-fifth (19.8%) of internet users in France, or 10.4 million people, will Instagram regularly in 2017, according to new research.
Net Neutrality RIP? US votes to create controversial “two-speed internet”
The US Federal Communications Commission has voted to overturn rules that force ISPs to treat all data traffic as equal.
EU fines Facebook £95m for ‘misleading’ WhatsApp data
The European Union’s competition watchdog has fined Facebook 110 million euros (£94.5m) for providing misleading information over its buyout of mobile messaging service WhatsApp.
Online video trends: Adverts have biggest influence on what consumers watch
Adverts have the biggest influence on what we watch, with more than half of Brits (56%) saying it has the most influence on their viewing decisions, according to new research.
Personalised mobile ads: Unmasking the roles of SSPs in the ad tech value chain
Mobile ads are becoming increasingly personalised, but are publishers and advertisers in sync with their data? of mobile ads and what’s lacking in the ecosystem. Omer Efrat, Inneractive’s Director of Product Management, takes a look at why ad exchanges (SSPs) should work directly with agencies to offer audience packages.