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Twitter’s 140 second videos: One year on

June 21, 2017

Today (Wednesday 21st June) marks one year since Twitter announced that users will be able to post videos up to 140 seconds long as opposed to the previous 30 second limit. Please find comment from Benjamin Potter, co-founder and Creative Director at CLICKON on how this has impacted content marketing for brands.

Social, Video, Viral advertising, brands, content, Facebook, marketing

Dune London boosts revenue with customer-created content on product pages

June 21, 2017

Dune London is introducing user generated content (UGC) on its product detail pages to inspire customers during the shopping journey, and has reported an 82% increase in sales where UGC played a part in the transaction over a two week period since the feature went live. The shoe retailer has partnered with marketing technology company … [Read more…]

Ads, E-commerce, Social content, digital marketing, ecommerce, email, Facebook

Top tips: 5 things marketers need to know about Chatbots

June 19, 2017

What lies behind the chatbot hype? Sylvia Jensen, Senior Director EMEA Marketing at Oracle Marketing Cloud, explains why chatbots are so valuable and how they can help improve customer experience.

News, Social apps, Facebook, marketing, technology

Facebook is now the main news source worldwide- survey

June 19, 2017

Facebook is the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter, according to new research.

Ads, Content, News, Social Asia Pacific, brands, email, Entertainment, Facebook

Cannes Lions 2017: Video highlights from the first weekend

June 19, 2017

The 2017 Cannes Lions Festival of Creativity got underway over the weekend, celebrating the best of the ad industry. We look back at the first weekend with video highlights.

Ads, Content, News, Social, Video Facebook, Google, media, technology, Twitter

New Facebook chatbots “can negotiate and plan ahead”

June 19, 2017

Facebook is now building chatbots that can negotiate and plan ahead like actual humans in a new AI experiment carried out by the social network’s “Labs”.

News, Social Facebook, Search

Samsung in VR partnership with BuzzFeed and NowThis

June 14, 2017

Samsung has struck partnerships with BuzzFeed and NowThis to give consumers access to immersive content, which is made possible by Samsung’s Gear 360.

Ads, Content, Mobile, News, Video, Viral content, Facebook, media, Samsung, technology

UK election analysis: Conservatives targeted social media ads “far too narrowly”

June 12, 2017

After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base.

Ads, Content, Mobile, Regulation, Social, Video, Viral advertising, Facebook, media, Twitter, UK

Social media marketing: Which platform spends the most on its own ads?

June 9, 2017

A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise.

Ads, Social advertising, Facebook, global, marketing, media

UK election: Did social media analysis predict a hung parliament?

June 9, 2017

As the UK General Election results in a hung parliament, analysis by data science and media technology company, 4C Insights, revealed sentiment across social media towards the Conservative Party dipped to just 37% in the final days prior to the election.

News, Social BBC, Facebook, government, local, marketing
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