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Top tips: Unlocking the brand value of live streaming

August 7, 2017

In part one of a two-part series, Mark Blair, VP of EMEA at Brightcove, explores the unique value of live streaming video, how to use it to communicate with external audiences and how it can the benefit your business.

Ads, Content, Social, Video, Viral advertising, brands, comScore, content, Facebook

Facebook rewards faster sites with higher News Feed rankings

August 4, 2017

Facebook is making changes to its News Feed, rewarding webpages with faster load times a higher place in the feed, and slow-loading pages will be downgraded and likely see less referral traffic.

Content, Social brands, content, Facebook

Facebook seeks to calm AI fears after bots ‘invent own language’

August 3, 2017

Facebook is seeking to quell fears following (false) reports that it shut down an AI experiment due to the bots “inventing their own language”.

News, Regulation, Social Facebook, media

Sports brand Arena crowdsources video content for aquatics championships

August 3, 2017

Ahead of the 17th annual FINA World Aquatics Championship in Budapest, competitive swimwear brand Arena selected two Userfarm filmmakers’ videos for the company’s “Power of the Finish Line” social media campaign.

Content, Social, Video brands, content, Facebook, media, UK

Influencer marketing trends: Brands willing to pay YouTubers £67,000+ per video

August 2, 2017

UK marketers are willing to pay YouTube influencers up to and in excess of £67,000 per video, rising to £75,000 for a celebrity influencer Facebook post, according to new research.

Content, Video brands, content, Facebook, FMCG, global

How brands can win trust and loyalty [INFOGRAPHIC]

August 1, 2017

Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research.

Ads, Content brands, Facebook, Google, infographic, marketing

Top mobile marketing tips: Say hello to the savvy consumer

July 31, 2017

With just 6% of consumers happy to share their personal information, Rimma Perelmuter, CEO Mobile Ecosystem Forum (MEF), looks at the impact of trust on businesses serving the mobile audience.

Ads, Mobile Apple, apps, Facebook, global, Google

Facebook ad revenue now growing twice as fast as Google

July 31, 2017
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.

Facebook has outstripped expectations again, reporting a much-higher quarterly profit, driven by surging sales of mobile video ads, as its advertising revenue grew at more than twice the rate of larger rival Google.

Ads, Content, Mobile, News, Social, Video advertising, content, Facebook, Google, media

Africa social media trends: Facebook dominates while YouTube and Twitter struggle

July 31, 2017

Facebook is the most popular social network in Ghana, Kenya, Morocco and Nigeria, with WhatsApp growing fast, according to new research.

Ads, Content, Social apps, content, Facebook, global, media

Global messaging app trends: 16% rise in one year

July 31, 2017

An extra 243 million mobile phone users worldwide will start using mobile messaging apps this year, with Facebook Messenger and WeChat leading the way, according to new research.

Mobile agencies, apps, Brazil, Europe, Facebook
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