Facebook panics publishers with separate News Feed experiment
Facebook is testing a new way of displaying posts in users’ newsfeed, prioritising posts from its users’ friends and families over publishers.
Social media ad spend trends: Snapchat and Instagram lead global growth
Snapchat and Instagram saw ad spend grow 73% and 55% respectively in the thrid quarter of 2017, as new offline features brought added value to advertisers, according to new data.
IAB UK launches “Gold Standard” to clean up online advertising
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take.
Facebook buys ‘positive social app’ tbh just 2 months after its launch
Facebook has bought a two-month-old app called tbh, which lets people send each other positive feedback through anonymous, quiz-style polls.
Snapchat still beats Instagram among US teens
Snapchat is still more popular among US teens than Instagram, despite a number of copycat features developed by its Facebook rival, according to new research.
Facebook targets “one billion VR users” with Oculus Go
Facebook has unveiled the $199 Oculus Go, a standalone virtual reality headset that does not require a PC, console or smartphone to work.
Marketing data trends: Retailers willing to pool data for better targeting
Small retailers are willing to fight giants like Amazon by pooling data to remain competitive, according to new research.
Facebook fail: Zuckerberg sorry for ‘tasteless’ VR tour of Puerto Rico devastation
Mark Zuckerberg has apologised after taking part in a controversial Facebook Live video discussing his company’s efforts to aid Puerto Rico’s recovery from hurricane Maria.
Google ‘discovers Russia-linked ads’ on YouTube and Gmail before US election
Google has reportedly discovered evidence that Russia used its platforms in a bid to influence the 2016 US presidential election.
Pedigree runs Facebook AR campaign for ‘Adopt a Shelter Dog month’
Pet food brand Pedigree has teamed up with Facebook to launch a customised camera effect to help raise awareness for pet adoption, just in time for October’s National Adopt a Shelter Dog Month.