Snapchat beats expectations as shares rise 20%
Snapchat has reported surging growth in users and revenue in its latest quarter, reviving hopes that it can compete with Facebook’s Instagram and sending its shares up more than 20%.
Kia ‘takes over’ Waterloo Station with VR marketing campaign
Kia is showcasing the new Stinger car model at London Waterloo in one of the car maker’s largest marketing activations to date.
AI helps pick right flowers for Valentines day
Floral provider, 1-800-Flowers.com is using tech and other innovations to make it easier than ever to win hearts on Valentine’s Day, including AI-powered gift concierge and voice shopping.
Is Your Facebook campaign optimisation hurting your results? Here is how to fix it.
Facebook and online marketing tools are constantly updating and sometimes making it more complicated for retailers to make the most of the social media and tracking of the customers online and offline purchases. Declan Kennedy, CEO at StitcherAds provides solutions to help retailers in the UK to track the conversions of in-store purchases based on … [Read more…]
Lidl launches wine chatbot ‘Margot’ on Facebook
Lidl UK has launched an Artificial Intelligence Wine ChatBot called Margot, giving customers wine knowledge and recommendations via Facebook Messenger.
Facebook profits surge 56% despite drop in usage
Facebook users are spending 5% less time on the social network, but then firm still managed to post reported better than expected results for the last three months of 2017.
Viewability ‘strongly tied to online conversions’
Ads that are more visible and spend longer in a persons view on the screen are strongly related to online conversions, according to the results of a major year-long US study.
Facebook invents new unit of time to sync video (and boost VR)
Facebook has introduced a new unit of time to make it easier for developers to sync up video and audio frames, in what could be a breakthrough for VR.
Facebook and Twitter unveil plans to tackle ‘fake news’
Facebook and Twitter have both revealed plans to deal with the spread of fake news and propaganda on their services.
Damn lies and statistics? Only 5% think current digital ad research is adequate
Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality, according to (ironically) new research.