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Guest comment: Why IGTV is making Instagram even more sticky for marketers

July 12, 2018

Last month Instagram launched its long-form video hub under the name IGTV, offering a YouTube-like experience for vertical videos suited for mobile viewing. Yuval Ben-Itzhak, CEO at Socialbakers looks at the implications for marketers.

Mobile, Social brands, content, Facebook, marketing, media

Facebook gets maximum fine for Cambridge Analytica scandal (but it would be much higher under GDPR)

July 11, 2018

Facebook is to be fined with the maximum £500,000 ($663,000) fine over data protection breaches related to the Cambridge Analytica scandal.

Ads, Content, News, Regulation, Social analytics, Facebook, global, Privacy, Twitter

Tinder launches ‘video loop’ GIF feature globally

July 11, 2018

Tinder has started the global rollout of Tinder Loops, which lets users add two-second looping videos.

Content, Mobile, Social, Video brands, content, Facebook, France, Germany

Harry Kane catching Ronaldo, Messi and Neymar for social media buzz

July 5, 2018

The goals scored by Harry Kane, England’s superstar striker, have so impressed fans on social media, that his share of voice now puts him at fourth place behind the mighty talents of Cristiano Ronaldo, Lionel Messi and Neymar, according to new analysis.

Ads, Content, Mobile, Social, Video, Viral brands, Brazil, Facebook, Germany, infographic

Social media world cup: France most talked about team

July 5, 2018

Following an incredible and unpredictable knockout stage, Socialbakers’ 2018 Social Media World Cup now shows that France are the most talked about side of the quarter finalists.

Content, News, Social, Viral Facebook, France, media, Twitter

Facebook shuts down three apps after ‘low interest’

July 5, 2018

Facebook is shutting down three apps, tbh, Hello and Moves, blaming low user numbers.

Ads, Mobile, Social apps, Facebook, Privacy

Junk food ban online: Cadbury, Chewits and Squashies first ads disallowed

July 4, 2018

Adverts for Cadbury eggs and Chewits and Squashies sweets have been banned for breaking new rules prohibiting the advertising of junk food to children.

Ads, Content, Regulation, Social, Video advertising, content, Facebook, government, marketing

Top 10 World Cup commercials on social media: Screwfix tops league

June 28, 2018

Ahead of England’s final World Cup group game clash with Belgium – the first England match to be aired on ITV – 4C Insights reveals gambling brands are among the most popular advertising campaigns of the tournament so far according to social media insights.

Ads, Content, News, Social, Video, Viral advertising, BBC, brands, Facebook, marketing

GDPR one month on: Large rise in privacy complaints across Europe

June 28, 2018
Digital consent notice creation grew 40% globally in GDPR’s second year
Digital consent notice creation grew 40% globally in GDPR’s second year

The ICO has reported a sharp rise in complaints after GDPR, from a rise in breach notifications from organisations, as well as more data protection complaints following the activation of the law.

Ads, News, Regulation Europe, Facebook, global, Privacy, Regulation

The social winners of Cannes Lions 2018

June 26, 2018

With Cannes Lions ending for another year, Crimson Hexagon took a look back to see which brands and agencies generated the most buzz.

Ads, Content, Social agencies, brands, Facebook, Twitter
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