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Brexit: Facebook finally reveals targeted ‘Vote Leave’ ads

July 27, 2018

The targeted campaign adverts used by the Leave campaign in the Brexit referendum have been revealed by Facebook.

Ads, Content, News, Regulation, Social, Viral advertising, Europe, Facebook, France, images

Twitter stocks plunge 20% as it sheds a million users (but revenues rise)

July 27, 2018
Twitter sees strong user growth (but ad revenue plummets 23%)
Twitter sees strong user growth (but ad revenue plummets 23%)

Twitter shares have fallen 20% as its active monthly users fell from 336m to 335m over the last three months, but revenues actually exceeded forecasts.

Ads, Content, News, Social advertising, Amazon, content, Facebook, Twitter

Love Island fans spend more time on the TV show’s app than on Facebook, Whatsapp or Twitter

July 26, 2018

ITV reality show Love Island has been the TV hit of the summer, and new research indicates that its fans are more loyal the the shows official app than major social networks.

Content, Mobile, Social, Video, Viral BBC, content, Facebook, marketing, Twitter

Facebook shares dive 24% as user growth slows

July 26, 2018

Facebook shares have plunged 24% as the social network saw its user base and second-quarter revenue grow slower than expected.

Ads, Content, Mobile, Social, Video advertising, Australia, brands, content, Facebook

World Cup social media review: Best influencers, posts and sponsors

July 25, 2018

The last ball has been kicked, the champions have been crowned and legends have been immortalised, but, more importantly, which player gained the most followers on Instagram? This infographic from Socialbakers looks back at the biggest social media buzz of the tournament.

Social brands, Facebook, France, infographic, media

Facebook plans office in China (despite being blocked)

July 25, 2018

Facebook’s subsidiary in China will be an “innovation hub” to support local tech talent, ramping up its presence in the restrictive market where its social media sites remain blocked.

Ads, Regulation, Social China, content, Facebook, Google, government

KFC’s bizarre Facebook Live stream attracts 1m cat lovers

July 24, 2018

KFC partnered with Super Deluxe to run a four-hour live stream of cats exploring a model of the brand’s mascot and founder Colonel Sanders.

Ads, Social, Video, Viral Facebook, video, YouTube

Facebook investigates Crimson Hexagon over data policy concerns

July 23, 2018

Facebook has suspended analytics firm Crimson Hexagon amid apparent concerns it may have carried out wide-spread surveillance of users.

Ads, Regulation agencies, analytics, apps, BBC, Facebook

Social Media World Cup: France repeats win but England comes second

July 16, 2018

With an exhilarating World Cup tournament finally drawn to a close, Socialbakers lists who came out in terms of social media mentions.

Social Facebook, France, media, Twitter

Amazon Prime Day: A prime marketing opportunity?

July 12, 2018

With Amazon Prime Day less than week away, Marin offers five reasons to look to the ecommerce giant as a marketing channel, as well as a sales platform.

Ads, E-commerce advertising, Amazon, brands, ecommerce, Facebook
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