Who’s winning the press release war online?
Microsoft, Facebook and Verizon were the top three most referenced technology brands in February, in terms of popular press releases, according to new research.
TV ads drive 80% rise in branded search
TV advertising campaigns can cause up to an 80 percent increase in brand searches, according to research by performance marketing specialist, Efficient Frontier.
Top 10 online display advertisment publishers- US
Facebook ranks as the top US display advertisement publisher in Q3 2010. The improvement of audience targeting, display formats and quality of creative is paying dividends.
Right to reply: Marketers don’t see Social Media as a source for new email subscribers
Clearly the likes of Facebook and Twitter weren’t a consideration as a channel five years ago. Now we see a process of acceptance and gradual integration with existing marketing techniques. But in its fifth year, the Adestra and Econsultancy Email Marketing Census shows there’s a long way to go…
Facebook: A fifth of all online ad revenue?
Media owners and ad networks will be trembling again as new forecasts predict Facebook taking around 20% of online ad revenue by 2015. If they’re right it will change the economics of web publishing and the role of behavioural advertising, it will also shift the focus for many consumer brands to be entirely within Facebook … [Read more…]
UK survey: Social media ranked worst sector for trust in data security
Brits trust the medical profession most with their private data, while they trust social media firms the least, according to a new poll.
Facebook hires Google exec to boost Latin America growth
Facebook has lured away another Google executive as it continues its march into major international markets.
Twitter valuation frenzy: Bubbles and bursting
$7.7bn is a very large number for a very small amount of characters, but do the maths and that’s what the world’s favourite microblogging engine should be worth going by the auction of shares on the secondary market. Has its value really doubled since the pre-Christmas funding round at $34.50 a share?
Facebook takes on Netflix? Warner to stream rented movies via film fan pages
Warner Bros. has started delivering movies through Facebook, enabling U.S. users to rent titles for $3.
Google’s Schmidt banks on Brazil for social media success
Google chief executive, Eric Schmidt, has described how South America is the search company’s fastest growing region.