Time to buy shares in social media? LinkedIn valued at $4.25bn in stock exchange debut
LinkedIn has begun trading on the New York Stock Exchange, representing the first US-based social media firm to go public.
Guest comment: Brand journalism – successful ebranding for online-shops
As media becomes more fragmented, the marketing department of today is becoming tomorrow’s social media newsroom Albert Pusch, head of marketing at FACT-Finder – it looks at the issue of brand journalism and how online retailers can use e-branding to promote their ecommerce offering.
ScanMe turns social media profiles into real world barcodes
Social media tool ScanMe has launched this week, an application that creates a unique, permanent, QR barcode for a user through their Facebook account.
Brits turning to social media to talk about brands
A growing number of the UK population are using social media to express their opinions about brands and companies, according to a new poll.
eModeration launches ‘ Facebook VIP’ service for celebrities and high-profile individuals
Social media agency eModeration has launched a ‘Facebook VIP’ service, to help celebrities and VIPs manage their official Facebook pages.
Bing ramps up Facebook ‘Like’ data in search rankings
Microsoft has deepened its ties with Facebook to make Bing’s search engine more social, as the two firms look to challenge Google’s dominance of the search sector.
Collaboration and social tools ‘drain business productivity’
The proliferation of collaboration and social tools designed to increase productivity is actually costing businesses £57.8bn per year in lost productivity, according to a survey.
Right to Reply: 3 things ‘The Apprentice’ taught us about marketing mobile apps
Last week’s episode of the BBC show The Apprentice saw the two teams pitched against each other to create the most popular mobile app in under 24 hours. In this article, Patrick Mork, GetJar’s CMO, looks at how The Apprentice teams could have driven higher global downloads of their app, and what it takes to … [Read more…]
Search marketers boost local and mobile budgets- study
Companies are ramping up their investment in local and mobile search as part of an increased commitment to search engine marketing, according to a new survey-based report.
China internet access restrictions on VPN, MSN, search and social media
Online access rights are tightening again in China – at least that’s the experience of many people online behind the ‘Great Firewall of China’. Key tools such as VPN, alongside global media properties such as MSN seem to be targeted as part of a broad change in access rights in China. Big implications for multinationals … [Read more…]