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UK sites ‘failing to answer basic email questions’

June 22, 2011

Despite challenging economic times, UK online businesses are failing to recognise that customer service is king.  A revealing new report – The 2011 Eptica UK Multichannel Customer Service Study – lays bare the gulf in customer service support that UK consumers face when buying online.

Uncategorized email, Facebook, marketing, media, retail

US: YouTube viewers ‘watch more than 5 hours of video a month’

June 21, 2011

176 million U.S. Internet users watched online video content in May for an average of 15.9 hours per viewer, according to new research from comScore.

Uncategorized advertising, comScore, content, Facebook, Google

Social network for pets? MORE TH>N promotes pet insurance with ‘Petbook’

June 20, 2011

MORE TH>N is promoting its Pet Insurance services with a new social media campaign aimed at owners and their pets.

Search, Uncategorized Facebook, media, UK

Social network for pets? MORE TH>N promotes pet insurance with ‘Petbook’

June 20, 2011

MORE TH>N is promoting its Pet Insurance services with a new social media campaign aimed at owners and their pets.

Search, Uncategorized Facebook, media, UK

Guest comment: Lose the ‘gamification’ label to realise the marketing power of gaming

June 20, 2011

The rise of mobile and social gaming presents a host of new opportunities for marketers. David Rose, CEO at We R Interactive, looks at how brands can capitalise on this new trend.

Uncategorized BBC, brands, content, Entertainment, Facebook

Guest comment: Lose the 'gamification' label to realise the marketing power of gaming

June 20, 2011

The rise of mobile and social gaming presents a host of new opportunities for marketers. David Rose, CEO at We R Interactive, looks at how brands can capitalise on this new trend.

Uncategorized BBC, brands, content, Entertainment, Facebook

UK e-commerce technology market ‘worth almost £700m’

June 20, 2011

The UK e-commerce technology market will be worth an estimated £690m in 2011 as online retailers invest in their platforms to meet burgeoning consumer demand.

Uncategorized analytics, CRM, email, Facebook, marketing

Brands warned against using Facebook to target children

June 17, 2011

Brands have been warned against taking advantage of new technology to advertise to children, after a survey revealed that 88 per cent of parents are unaware of Facebook advertising’s influence on their young.

Uncategorized advertising, brands, Facebook, marketing, technology

Shazam buys first company: Synchronized Lyrics adds words to song

June 16, 2011

Mobile music discovery firm Shazam has made its first corporate acquisition with the purchase of synchronized lyric technology from Tunezee, a Silicon Valley-based company.

Uncategorized Android, apps, Australia, Facebook, France

Germany leads Europe in online video viewing

June 15, 2011

Internet users in Germany, Turkey, Spain and the UK watch an average of at least 30 minutes a day of online video, according to new research.

Uncategorized BBC, comScore, Europe, Facebook, France
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