Prigat a leading fruit beverage company in Israel created innovative digital billboards called smile stations. Located in public areas such as train stations, Facebook fans to send real time messages to the smile stations, in the hope to make passersby smile and like the message. The walking by people could physically press the ‘like’ button … [Read more…]
Lacta Chocolate from Greece created a Facebook app that was successful for simple reasons it being simple and shareable and a simple insight. The application invited fans to compare their loved ones with chocolate, customising the Lacta chocolate wrapper with their loved ones names, comparing it to the particular flavour and upload it on the … [Read more…]
UK agencies have voted Specific Media, owner of MySpace, as the best media owner to deal with, while Facebook has risen to the sixth spot, according to a new poll.
Facebook’s registered UK division posted revenues of £15.3m back in 2010, up 54% on 2009, according to a recent news report.
Most people follow a brand on social media platforms to receive special deals, but many are also looking for entertaining content, according to research.
The Google+ button is now on 1 million sites and appears in 4 billion impressions every day, but that’s more to do with the fact that it’s Google than with the button being useful. So, who is actually using the Google+ button, are they in their millions, are they in fact real? Juan Vargas, SEO … [Read more…]
The latest advertiser tool from Facebook starts to tackle conversation management reporting. ‘People Talking About This’ is one of the social media metrics released in the latest toolkit from the market shaping social network. Facebook analytics helps marketers with Facebook brand pages looking to track effectiveness, and find ways to quantify that return on social … [Read more…]
Ad-supported on-demand music service We7 has transformed into a personalised radio station, as the UK-based free music pioneer struggles to keep pace with rival Spotify.
Top brands on Facebook include Coca Cola, Disney, Starbucks, Red bull and Oreo, according to the data from Social bakers.
Facebook’s new Open Graph simplifies sharing both online and off. But what if you don’t want your every digital move laid bare? With Facebook already tracking out visits to any site that integrates Facebook, the direction it is heading in is one that many may not want to be a part of. Tunde Cockshott, Creative … [Read more…]