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Top tips: Creating an effective online member acquisition strategy

March 30, 2012

Marketers have always paid close attention to site traffic and page-view statistics. However, this method of measuring the success of the corporate website is outdated. The measure of success in today’s Internet – the social web – is not volume, but value. Russell Loarridge, European Sales Director at Janrain, explains why organisations need to care … [Read more…]

Uncategorized content, email, Facebook, Google, marketing

StrongMail adds Pinterest sharing tool for email marketers

March 30, 2012

StrongMail has added Pinterest as an additional sharing channel to its StrongMail Influencer word-of-mouth customer acquisition solution.

Uncategorized brands, content, email, Facebook, marketing

IPA survey: Spotify voted best UK media owner by online advertisers

March 29, 2012

New entrant Spotify has been voted the best UK media owner by advertisers, taking over from Specific Media for the first time since 2008, according to the latest IPA Online Media Owner Survey.

Uncategorized advertising, agencies, AOL, Facebook, government

Top tips: Financial services- the future is social

March 29, 2012

The strictly regulated financial services sector has been slow to adopt social strategies, but as increasing numbers of customers start to integrate social into their lives, it’s becoming disadvantageous to stay on the sidelines. Tamara Littleton, CEO of social media management agency, eModeration, explains why the sector is starting beginning to embrace social, and details … [Read more…]

Uncategorized content, Facebook, financial services, media, Twitter

Friends Reunited relaunches with focus on nostalgia

March 28, 2012

Former social networking pioneer Friends Reunited has relaunched under new management and with a renewed focus on ‘shared memories’.

Uncategorized advertising, brands, Facebook, media, Privacy

Angry Birds maker Rovio buys Finnish rival

March 28, 2012

Angry Birds maker Rovio has bought Futuremark Games Studio for an undisclosed sum.

Uncategorized Apple, Entertainment, Facebook, games, retail

Formula 1 on Facebook: Which drivers and teams are leading the pack online?

March 28, 2012

Social analytics firm Socialbakers has released data on the Formula 1 drivers and teams, revealing Facebook fans and engagement stats on each. Jensen Button lead the pack, seeing a 28% increase in engagement from his Facebook fans.

Uncategorized analytics, Australia, brands, content, Facebook

Mobile banking apps ‘not meeting customer needs’

March 28, 2012

Of the 10 most important features user expect of their banking mobile apps, for only three is provision by the banks adequate, according to the results of a new survey.

Uncategorized apps, Facebook, media, security, Twitter

From social to mobile: Zynga snaps up mobile game maker Omgpop

March 26, 2012

Farmville creator Zynga has bought Omgpop, as the Farmville creator looks to expand beyond its Facebook platform and into mobile games.

Uncategorized Android, Apple, brands, content, Facebook

Facebook draft sparks privacy fears over apps tracking user’s friends

March 26, 2012

Facebook has sparked concerns from privacy groups after a draft proposal changed its privacy policies in an attempt to supposedly make its methods more transparent.

Uncategorized apps, content, Facebook, Privacy
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