Marketers have always paid close attention to site traffic and page-view statistics. However, this method of measuring the success of the corporate website is outdated. The measure of success in today’s Internet – the social web – is not volume, but value. Russell Loarridge, European Sales Director at Janrain, explains why organisations need to care … [Read more…]
StrongMail has added Pinterest as an additional sharing channel to its StrongMail Influencer word-of-mouth customer acquisition solution.
New entrant Spotify has been voted the best UK media owner by advertisers, taking over from Specific Media for the first time since 2008, according to the latest IPA Online Media Owner Survey.
The strictly regulated financial services sector has been slow to adopt social strategies, but as increasing numbers of customers start to integrate social into their lives, it’s becoming disadvantageous to stay on the sidelines. Tamara Littleton, CEO of social media management agency, eModeration, explains why the sector is starting beginning to embrace social, and details … [Read more…]
Former social networking pioneer Friends Reunited has relaunched under new management and with a renewed focus on ‘shared memories’.
Angry Birds maker Rovio has bought Futuremark Games Studio for an undisclosed sum.
Social analytics firm Socialbakers has released data on the Formula 1 drivers and teams, revealing Facebook fans and engagement stats on each. Jensen Button lead the pack, seeing a 28% increase in engagement from his Facebook fans.
Of the 10 most important features user expect of their banking mobile apps, for only three is provision by the banks adequate, according to the results of a new survey.
Farmville creator Zynga has bought Omgpop, as the Farmville creator looks to expand beyond its Facebook platform and into mobile games.
Facebook has sparked concerns from privacy groups after a draft proposal changed its privacy policies in an attempt to supposedly make its methods more transparent.