Coca-Cola runs social media campaign on Spotify’s Facebook pages
Coca-Cola has struck a promotional partnership with music streaming service Spotify, that will see the beverage giant run a social media campaign on its Facebook pages.
‘Have You Seen’ rewards customers with cash for social recommendations
Social sharing website Have You Seen has launched a new online retail platform, which it claims will ‘bring affiliate marketing to the masses’.
Google woos brands with ‘TV-style’ metrics for branding campaigns
Google has launched a new metric for online branding campaigns, with more emphasis and insight into how long ads have been viewed, rather than if they have been clicked.
DropGifts brings ‘Social Gifting’ to the UK- Amazon and John Lewis first retailers to sign up
A number of major UK retailers including John Lewis, Urban Outfitters and Amazon.co.uk are among the early adopters of major new social gifting service DropGifts, which has launched in the UK this week.
Top tips: How to increase the click through rate of your email marketing campaign
Understanding your customer has never been more important, as there are now more platforms than ever to reach audiences. Philip Storey, Email Marketing Consultant, at eCircle, looks at how to evaluate the ‘customer need’ Vs ‘the business need’ to ensure information sent to an individual is relevant and engaging.
Twitter 'tried to buy Instagram before Facebook'
Twitter tried to purchase Instagram a few months ago, before Facebook shelled out a huge $1 billion for the photo sharing application, according to a news report.
Twitter ‘tried to buy Instagram before Facebook’
Twitter tried to purchase Instagram a few months ago, before Facebook shelled out a huge $1 billion for the photo sharing application, according to a news report.
Infographic: China- The biggest online population… and growing
A staggering 1 in every 5 people online are from China, and there is still plenty of room for growth amongst its 1.3 billion plus citizens, according to new data.
Social shopping: Amazon and eBay add Pinterest buttons
Amazon and eBay have added a Pinterest button to help shoppers share photos and comments on their favourite product finds via the social network.
Top 5 internet firms ‘only pay 0.8% tax in UK’
The top 5 Internet firms in the UK, Apple, Amazon, Google, eBay and Facebook, have been accused of avoiding some £650m in UK corporation tax during 2010, according to a news report.