Launched in August 2008, 4Music is the most watched music channel in the UK. It is free to air, and part of the Box TV music channel portfolio. This case study shows how the a multi-layered digital campaign was used to elevate the brand and increase the value of 4Music.com to its advertisers.
Facebook has closed down Face.com, the facial recognition app it bought last month for $60m, removing it from the iPhone app store in the process.
Twitter has added a two new search capabilities, with spelling correct and enhanced people finding tools.
As more brands flock to social media platforms such as Facebook and Twitter to reach consumers, how can marketers measure the impact of their campaigns? This infographic from InventHelp shows how Google Analytics Assisted Conversions can be used to correlate social media traffic with sales, as well as showing some success stories from brands.
As technology evolves, so do customer’s needs. Arthur Moan, MD at UserZoom reports on the move away from the ‘User Experience’ to the ‘Customer Experience’, and what this means for marketers.
General Motors is discussing the prospect of restarting paid Facebook advertising, following its controversial pull out from the social network’s ad schemes two months ago, according to a news report.
Coca-Cola has made a foray into advergaming with their new title, Crabs & Penguins. The beverage giant made smart use of gamification techniques, with a music soundtrack and social media links, tobuild long-term engagement with consumers by letting players unlock levels and learn about a story.
Mothers are the most active social media users in the US, with nearly three in five web-connected mums (58.6%) visiting social media properties at least a few times per day, according to new research.
Google is revamping the comment system on YouTube is a bid to clamp down on abusive and offensive remarks.
Facebook is testing a new “Want” button in a move that could make the social network much more attractive to ecommerce sites, according to a new report.