Strepsils and Lemsip unleash ‘online grandma’ to cure man flu
Reckitt Benckiser has teamed two of its brands – Strepsils and Lemsip – to defeat ‘Man-Flu’ via an interactive video and social media campaign.
Case study: Procter & Gamble takes Olympic sponsorship to 34 brands
Procter & Gamble’s Olympic sponsorship is set to generate an addition $500m in sales according to its CEO. This case study looks at how the FMCG giant is using the digital channel to push its umbrella Olympic message across 34 of its brands.
Case study: Procter & Gamble takes Olympic sponsorship to 34 brands
Procter & Gamble’s Olympic sponsorship is set to generate an addition $500m in sales according to its CEO. This case study looks at how the FMCG giant is using the digital channel to push its umbrella Olympic message across 34 of its brands.
Fan comments are now ads? Landmark Diageo ruling makes brands liable for Facebook fan posts
Companies with Facebook profiles will be accountable for comments made by the public on their pages, following a ruling by an advertising watchdog in Australia.
Apple eyes Pinterest rival ‘The Fancy’
Apple is in talks to buy up Pinterest rival The Fancy, as it looks to bolster its social media tools and grow its ecommerce revenue.
Google axes 3 more products- Listen, Apps for Teams and Video for Business shut down
Google has continued its summer clean, shutting down three more products as it focuses on its core business to compete with the likes of Apple and Facebook.
Never mind the bots? Entrepreneur claims Facebook ads made him $10K in one day
Facebook has had a turbulent few months following its IPO fiasco, tumbling shares and accusations that fake profiles (or bots) are driving up ad prices. But one entrepreneur has come to the social network’s defence, claiming to have made $10,000 in one day via a vinyl records sale advertised on Facebook.
‘Olympictures’ rewards London 2012 snappers with prizes
A Manchester-based digital marketing agency is offering prizes in an Olympics-based photo competition.
TfL and eCircle offer London transport tips during Olympics
Online marketing service provider eCircle has partnered with Transport for London (TfL), to launch a highly targeted email campaign design to keep London moving during the Olympic and Paralympic Games.
Facebook admits nearly 9% of profiles 'could be fake'
Facebook has revealed that 83 million of its accounts could be fake, accounting for nearly 9% of its total users, as the social network comes under increasing pressure to meet advertiser and shareholder demands.