Reckitt Benckiser picks Syncapse to manage social media for 20 brands
Reckitt Benckiser has hired Syncapse to manage the global social media presence of its 20 brands including Clearasil, Durex and Lysol.
Right to reply: Facebook newsfeed ads – a dangerous temptation for brands?
Last week saw Facebook announce new ad format, allowing advertisers to run messages directly in user’s news feeds, whether they had ‘liked’ their page or not. Oliver Felstead, Managing Director, UK & EMEA, Coupons.com looks at the implications of the controversial addition to Facebook’s marketing arsenal…
Sony cuts 1,000 jobs in mobile division
Sony Corporation is cutting 1,000 jobs from its mobile phone division, as the Japanese electronics giant struggles to compete with Apple and Samsung in the smartphone market.
Facebook finally bins ‘deleted photos’ after complaints
Facebook has begun started removing ‘deleted’ photos from its servers, after users complained that they were still accessible online.
In India 1 in 4 online minutes spent on social media
Google Sites, Facebook and Yahoo! Sites lead as top sestinations in India, while social media is booming, according to new research.
8 rising social networks around the world: Niche sites on the up
While Facebook, Twitter and LinkedIn dominate the global scene, niche social networks have massively increased their market share, with Instagram and Pinterest emerging as the global winners, according to a new study.
Starbucks Vs Costa: Who is winning the London check-in wars? (infographic)
Despite Starbucks having eight times the number of central London outlets, the chain secures less Facebook check-ins on average than rival coffee group Costa, according to new research.
Olympic opening ceremony ‘featured in 19% of social media’
Since the Opening Ceremony of London 2012, the world has embraced Olympic fever. Research from Nielsen revealed that there were more tweets about the Olympics on that single day than during the entire duration of Beijing 2008. The unprecedented social following of the Games is reflected in 67% of UK adults using Social Media to … [Read more…]
How much is a like worth? Play.com Facebook fans ‘spend 24% more’
Online retailer Play.com has claimed that its Facebook fans are worth 24% more in direct sales than non-fans.
4G finally coming to UK this September?
High speed mobile internet is coming to the UK next month, after network Everything Everywhere was given the go-ahead to roll out 4G technology across the country.