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Facebook planning CRM tools for brands?

October 2, 2012

Facebook could be branching out from its core advertising revenues with plans to offer firms that have pages on the site with a range of ‘premium services’, such as customer relationship management (CRM) tools and search functions, according to a news report.

Uncategorized advertising, analytics, brands, CRM, Facebook

Facebook debuts real gifting service

October 1, 2012

Facebook has launched a new service that lets its users send friends real gifts via the social network. Members can send gifts from the birthday reminders link on the news feed or from a friend’s Timeline via the “Give him/her a gift” link or the present icon. Gift notifications can be posted to that friend’s … [Read more…]

Uncategorized advertising, Facebook, images, marketing

Simultaneous use of Internet and TV ‘now an everyday reality’

October 1, 2012

Two thirds of Connected TV viewers frequently use the internet while watching TV, and a quarter are always online while they watch television, according to a new study.

Uncategorized apps, content, Facebook, games, music

Angry Birds sequel: Will ‘Bad Piggies’ fly or flop?

September 27, 2012

Rovio has launched a sequel to its hugely popular Angry Birds game, ‘Bad Piggies’, as the app maker hopes to match the ad-funded success of its predecessor.

Uncategorized Android, Apple, Facebook, games, global

Angry Birds sequel: Will 'Bad Piggies' fly or flop?

September 27, 2012

Rovio has launched a sequel to its hugely popular Angry Birds game, ‘Bad Piggies’, as the app maker hopes to match the ad-funded success of its predecessor.

Uncategorized Android, Apple, Facebook, games, global

1 in 5 online US women now using Pinterest

September 27, 2012

More than 1 in 10 (12%) of US adults are now using Pinterest, but nearly 20% of women are on the site, according to a new report.

Uncategorized content, demographics, Facebook, images, media

MySpace rebrands as music site, now accepts Twitter and Facebook logins

September 26, 2012

MySpace has undergone its fourth major redesign in its 7 year history, as the embattled social network looks to rebrand itself as a music sharing site.

Uncategorized comScore, content, email, Facebook, media

Viral of the week: P&G anti-bullying campaign increases Secret deodorant sales by 9%

September 26, 2012

Procter & Gamble’s Facebook campaign for its Secret deodorant smartly matched the brand to ia key issue facing its target audience- cyber bullying. The “Mean Stinks” used video and social media in an ‘always-on’ approach that resulted in a 9% uplift in sales. See why it’s our viral of the week below…

Uncategorized, Video content, Facebook, media

Viral of the week: P&G anti-bullying campaign increases Secret deodorant sales by 9%

September 26, 2012

Procter & Gamble’s Facebook campaign for its Secret deodorant smartly matched the brand to ia key issue facing its target audience- cyber bullying. The “Mean Stinks” used video and social media in an ‘always-on’ approach that resulted in a 9% uplift in sales. See why it’s our viral of the week below…

Uncategorized, Video content, Facebook, media

Gourmet Burger Kitchen app rewards loyalty with free food

September 26, 2012

Gourmet Burger Kitchen (GBK) is set to launch a smartphone app with an online gaming element, as the restaurant chain looks to boost its digital reach.

Uncategorized Android, Facebook, Twitter
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