To address concerns from brands about the lack of marketing effectiveness research for Facebook, new brand affinity measurement tools are being developed. With the rush to build Facebook brand pages, many marketers have questioned the value of fans, their fit with the brand’s target audience, and how to measure marketing effectiveness. Could this be the … [Read more…]
UK maxi pad brand Bodyform has created a viral ad with a fictional CEO responding to a Facebook user, who accused the company of lying to the public.
Facebook has launched its first engineering centre outside the US this week, setting up an office in London to develop the firm’s mobile experience.
Google has been forced to change its controversial privacy policy by European Union regulators after it was criticised over its collection of internet users’ personal information.
As social media grows in popularity in the US, the the medium become less of a reporter of political races and more of a predictor of the results? This in-depth infographic from education platform Open Site looks at the evidence…
FedEx has launched a new app on Facebook that highlights how they can help your business grow better than a cheesy advertising jingle. The app invites customers to input their business details which then become customizable parts of their very own ‘jingle’. See why it’s our video viral of the week below…
Facebook has been accused of making changes to the formula that determines if brands appear in the news feed of its fans pages, effectively driving them to paid advertising to improve their reach.
Social shopping is on the rise, with many consumers being influenced by product images, friend recommendations, trends and fan page offers, according to a new study.
Bazaarvoice is to integrate its shopping reviews platform with the Janrain Engage social login and sharing tool.
Google’s and Apple’s smartphone platform war is the defining fight for the industry today’ according to Google’s CEO Eirc Schmidt.