Among a selection of the 100 leading brand pages on Facebook those using paid media reached 5.4 times more people on average than those using no paid media, according to a new study.
US web users were unable to access a number of high-profile websites on Wednesday after as a ‘Frankenstorm’ hit New York, knocking several servers in Lower Manhattan offline.
Most PR agencies in Europe rely on specialist monitoring tools on top of regular Google searches to evaluate the influence of their media campaigns, according to new research.
Things are finally looking up at Facebook after its disastrous IPO in May, as the world’s largest social network recorded its largest share rises as a public company on the back of better than expected results.
Pinterest has entered the top 50 most visited US sites, attracting 25.3 million vistors during September, according to new data.
The new look StumbleUpon has launched this week. Harvey Sarjant, Director of Business Development Europe, at RadiumOne looks at how StumbleUpon is making itself a major player in the social arena and why consumers like the discovery journey to find new content.
Zynga plans to shed 5% of its workforce, as the embattled games developer looks to save money following waning demand for some its its titles.
UK operator Everything Everywhere’s new sub-brand EE has announced the pricing for its LTE and fiber services ahead of commercial launch on October 30th. Steven Hartley, principal strategy analyst at Ovum, takes a closer look at the implications for the UK mobile sector.
Toys”R”Us has launched a social media campaign inviting Facebook fans to upload their best festive family snap for the chance to be included in this year’s Toys”R”Us Christmas TV advert.
Toys”R”Us has launched a social media campaign inviting Facebook fans to upload their best festive family snap for the chance to be included in this year’s Toys”R”Us Christmas TV advert.