Mobile trends- ‘One third of UK traffic now from smartphones or tablets’
Brits spend more time online than any other European country, with one third of traffic now coming from smartphones or tablets, according to a new report from ComScore.
Child’s play? BMW designs car based on 4-year-old’s idea
BMW has used its Facebook page to showcase it’s most outlandish car design yet – based on the ideas of a 4-year-old boy- generating plenty of social media buzz in the process.
Case study: P&O email videos get 950% increase in bookings
P&O’s recent “Grand Event” campaign used dynamic content into their email marketing for the first time, with some extremely strong results. This case study, from Experian CheetahMail, illustrates how P&O a 950% increase in bookings and 679% boost in revenue (as compared to previous email campaign without a video).
Case study: P&O email videos get 950% increase in bookings
P&O’s recent “Grand Event” campaign used dynamic content into their email marketing for the first time, with some extremely strong results. This case study, from Experian CheetahMail, illustrates how P&O a 950% increase in bookings and 679% boost in revenue (as compared to previous email campaign without a video).
Brightcove cooks up online food TV channel with Waitrose
Waitrose has selected cloud content provider Brightcove to run a new online food channel.
The who’s who of Facebook and Google (Infographic)
As Facebook and Google grow, so do their corporate structures. This infographic courtesy of Hierarchy Structure and Designed by Infographics looks at the workforce hierarchy of the two leading internet giants.
Social media in Russia: Top 4 social networks in Russia
Social networking in Russia is huge, with users spending twice the global average time in online hangouts. However, the landscape is very different from Western markets, with Facebook and Google overshadowed by the likes of Odnoklassniki, Moimir and VK in terms of user numbers. We take a look at the top 4 social networks in … [Read more…]
Facebook deletes EU facial recognition data (as it re-launches in US)
Irish and German regulators have confirmed that Facebook has deleted all trace of European facial recognition data, following a privacy outcry last year.
Facebook hit by ‘like’ button patent claim
Facebook is facing legal action over the use of its “like” button and other social networking features, after the widow of a Dutch programmer claims Facebook is using patented technology.
Case study: Carling lets soccer fans ‘Be The Coach’
Last year, Carling Black Label ran a mobile campaign inviting South African soccer fans to ‘Be The Coach’. Using mobile voting users selected the team and make live substitutions in a huge South African soccer game. This case study looks at how the campaign generated almost 450% traffic increase to its Facebook page and a … [Read more…]