Top 10 countries for social media engagement: Argentina and Brazil lead the way
Social media in Latin America continues to soar as Argentina and Brazil become the most engaged social networking markets worldwide, according to a new study.
Right to reply: Buying Tumblr will make Yahoo relevant for a new young generation
Buying Tumblr will open up Yahoo to a younger generation as long as they don’t impose any rules and too much advertising on their new $1.1 billion acquisition, Professor John Baptista, who believes it is a good move by Yahoo and will help them catch up with Google and Facebook in the social media market.
Top 20 social networks in Latin America
Facebook continues to reign as the leading social network in Latin America by a wide margin with 115.5 million visitors in November 2012, but other players in the sector have also begun climbing in the rankings, according to new research.
Email case Study: T.M. Lewin gets creative with Silverpop to boost ROI
Working with Silverpop, retailer T.M. Lewin used creative email campaigns to grow social media presence and increase ROI.
Guest comment: Omnichannel Marketing – So Much More Than Just Mobile
Is it possible to create a truly ‘omnichannel’ experience for customers, given how fragmented the PC, mobile and tablet markets are? Katharine Hulls, VP Marketing at Celebrus Technologies, outlines the key steps organisations can take to address the multi-device conundrum and gain real understanding of individual customers.
Mobile case study: Coca-Cola targets outdoor families with biggest mobile promotion yet
Coca-Cola has embarked on its biggest summer promotion to, putting mobile and social at the core of its North American marketing this year to connect with consumers while outdoors.
Everest explorer makes world’s highest video call (video)
In the early hours of Sunday morning, HTC and British explorer Daniel Hughes successfully completed the world’s first video call from the top of Mount Everest, using the HTC One.
Extending reach of Twitter messages – new deal with Yahoo
In the social media battle between Facebook and all other providers, this deal between Yahoo and Twitter is the latest alliance – and it’s good news for marketers wanting to extend the reach of Twitter messages.
Organic posting most popular social media tactic… but paid ads are most successful
Branded pages and organic posts on social media sites are not enough to produce an effective social marketing strategy, according to a new study.
Right to reply: Facebook video ads need to be short and relevant
Facebook is rumoured to be planning video ads to rival YouTube. Adrian Moxley, Co-Founder and Chief Marketing Officer of visual classification company WeSEE looks at that the social network need to do to ensure it can compete with Google and please users at the same time.