One Comment

  1. Carola Bosch

    Dr. Baptista,
    You should do a deeper research on how Yahoo! monetize its properties. Its email service is just not more than 30% of the revenue they get out of all their content properties, and in at least 5-6 categories, they happen to be #1 on UUs and PVs, such as: Finance, Travel, News, Sports, Y! Answers and so on. Acquiring Tumblr was accurate more in terms of adding younger UUs to their audience, which I found quite wise.

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