Samsung wanted to create a destination that could show off its GALAXY Camera and generate buzz among photographers and tech fans on four major social networks. This case study looks at how the electronics giant used Tumblr’s API as a central hub to push images to Twitter, Facebook, and Pinterest, getting a 70% increase in … [Read more…]
Facebook has updated its News Feed algorithm change to show more relevant videos to users, and increase the value of its content to advertisers as a result.
Google has added a ‘parental status’ tab to its AdWords dashboard, letting advertisers use that as a criteria for ad campaigns.
Of all the data created by mankind, 98% is digital and 90% of that has been created in the last two years. With the volume of data increasing 3,000% year on year, businesses are struggling to understand how to capitalise on and use Big Data in a way that adds value to their business. Adam … [Read more…]
Facebook was wrong to underestimate the rise of mobile back in 2011, according to Facebook’s COO Sheryl Sandberg.
Unilever ran a one-day digital campaign, giving women heading to Royal Ascot’s Ladies Day the chance to have a professional photo taken at Waterloo station, to support the launch of Dove Invisible Dry deodorant.
After a high-profile delay, Facebook has finally launched a photo-messaging app to rival SnapChat, letting users swap self-destructing photos- provided everyone takes part in the sharing process.
Brands can generate increased conversions from their paid search ads when they also advertise on Facebook in the US, but only up to a certain point, according to a new study.
Social media monitoring firm Socialbakers is switching its metric of choice, now favouring ‘interactions’ (absolute number of likes, comments, and shares) over engagement rate (interactions divided by audience) when looking at brand success on the likes of Facebook, Twitter and YouTube.
The UK Government can legally spy on UK citizens’ YouTube, Faceboook and Twitter activity and even Google searches, according to a new statement.