Tweets to return to Google search results
Twitter deal with search company will increase exposure of the content posted by its users as the company strives to kickstart growth.
Facebook debuts ‘Place Tips’ with local ads
Facebook has started highlighting local sights and restaurant tips based on a user’s location, as the social network takes on apps like FourSquare and Yelp.
Top tips: The right content holds the key to reaching millennials
Forget the sell, 18 to 34-year-olds are looking for authenticity and compelling stories. Say Media’s Director of Solutions Carla Faria makes sense of recent research
Facebook now tracks users off-site to rival Google ads
A new Facebook privacy policy allows the site to track users activity even after the have left it, with all users automatically signed up to it.
Facebook urges UK users to register to vote
Facebook is prompting its users to register to vote on Thursday, in conjunction with the Electoral Commission, marking the company’s first intervention into British electoral politics.
Facebook selling fewer ads at higher prices- report
Facebook is now serving 65% fewer ads, but the average cost per ad is 335% higher, compared to the same period in previous year, according to a news report.
BBC runs Snapchat campaign to promote South Side Story show
BBC Television is using Snapchat for the first time with the launch of new reality show South Side Story on BBC Three.
Google profits disappoint as growth slows
Google reported fourth-quarter profits of $4.76bn (£3.16bn), up nearly 30% from the same period a year before, but revenue missed Wall Street expectations.
Facebook profits up 33% as mobile ads soar
Facebook made a profit of $696m (£460m) in the final three months of 2014, up 33% on the same period the previous year as the social network continues its winning streak.
Facebook takes on Twitter with Super Bowl ad format
Facebook is letting advertisers buy ads based around the Super Bowl audience, as the social network looks to emulate Twitter’s success in monetising real-time events.