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Robert Dyas boosts post-purchase experience with Narvar

July 1, 2019

Robert Dyas has struck a partnership with customer experience platform Narvar that will see the homeware retailer further improve its customer experience after the buy button by providing consistent and branded communications.

What Facebook’s Libra tells us: traditional banking is finished and cryptocurrencies are mainstream

June 26, 2019

Facebook’s jump into cryptocurrencies is another nail in the coffin for traditional banks, says the CEO of one of the world’s largest independent financial advisory organisations.

Disney works with 8 brands to promote Toy Story 4 movie release

June 26, 2019

Disney UK and EMEA have teamed up with eight major brands including eBay, Hilton Hotels, Boots Soltan, Europcar, Kellogg’s, Albert Bartlett, Duracell and Babybel as part of its promotion for recently released Toy Story 4 film.

Cannes Lions 2019 round-up: Social activism takes centre stage

June 25, 2019

As Cannes Lions ends for another year, we look back at some of the biggest trends and industry comments from the biggest ad event of 2019.

Facebook to launch Libra cryptocurrency ecosystem in 2020

June 19, 2019

Facebook is to launch its own digital currency within the next year, saying its plans will deliver an “inclusive and open” financial ecosystem.

The science of the influencer: A primer for TV and social ads?

June 18, 2019

Social media stars and celebrities are having a greater role in marketing, but how are infleuncer ads different from regular TV of Facebook ads in the impact they have on the viewer? A new neuroscience study on influencers indicates the new channel can complement traditional marketing methods.

Top 50 most ‘patriotic’ American Brands: Jeep, Disney, Ford and Coke lead the way

June 17, 2019

There has been a sharp rise in US consumers across all ages becoming more patriotic, with millennials seeing the sharpest rise as brands make an emotional connection in divisive times, according to new research.

Is Fortnite becoming the next big social network?

June 13, 2019

Popular online video game Fortnite is fast becoming the messaging service and central social gathering space for its millions of teen and tween players, according to new research.

London ‘top tech hub for overseas expansion’

June 10, 2019

London is the top destination for international tech companies looking to expand or setup an operation outside of their own country, according to new research.

‘Sign in with Apple’: A new hurdle for location services?

June 6, 2019

Apple has launched a new “sign in with Apple” tool similar to those offered by Facebook and Google.