Twitter tests autoplay videos on apps
Twitter has begun testing auto-play video adverts in its iPhone and iPad apps, as the social network looks to copy the success of rival Facebook in video ad revenue.
Salesforce matches CRM data to Facebook ads
Salesforce.com has launched a new tool that syncs its customer relationship management (CRM) data with Facebook, so its users can send targeted ads to their customers on the social network.
BuzzFeed: The latest new digital brand to unlock mass market audience
BuzzFeed’s content business is clocking up a massive 18.5 billion impressions each month from Twitter, Pinterest and Facebook – showing how a syndicated content strategy can succeed in building a brand.
Top UK tourism sites on social media
VisitWiltshire has been ranked number one in the first English Tourism Social Media Index, a league table which grades 126 regional tourism bodies in England according to social media performance by their official channels – Visit Cornwall and VisitLondon ranked 2nd and 3rd.
Tip tips: Social Media – A great add on to an existing marketing strategy
Social media may be fun and exciting – but it is no substitute for traditional marketing. No company will build a business by social alone; it has to be done in conjunction with other marketing tools such as SEO, email marketing and PR. That does not, however, mean that companies should ignore social either; indeed … [Read more…]
WeChat Vs WhatsApp: Battle of the chat apps (infographic)
Chat apps have become hugely popular in recent years, with Facebook-owned WhatsApp and China-based WeChat becoming the places for people to chat on their mobiles while avoiding SMS charges. This infographic charts the success of the platforms and compares the marketing efforts of both.
Most UK millennials engage with native ads (infographic)
57% of Brits under the age of 34 will engage with native ads if the content appeals to them, rising to 63% for 18-24s, according to new research.
Adidas puts NFC sensors in products to create ‘a billion touchpoints’
Adidas is harnessing the ‘internet of things’ by putting sensors in a range of its products, so it can track and send offers to customers even after their purchase.
Facebook explains censorship rules
Facebook has updated its Community Standards page, explaining in detail what’s acceptable to share on the social network, including clarifications on nudity, hate speech, bullying and harassment.
SpotXchange Benelux expands to Netherlands
Video advertising platform SpotXchange has launched its Benelux operation, giving advertisers access to high-value video inventory.