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Right to reply: Pinterest marketing API gets brands onboard early

April 29, 2015

This week, Pinterest has launched a marketing developer programme, with 10 social publishing providers. Gideon Lask, CEO at Buyapowa argues why providing access to its API early in the life cycle of Pinterest ads is a smart move to boost advertiser confidence.

Ads, Social advertising, brands, email, Facebook, marketing

Smart Glasses: Has Google got it wrong?

April 29, 2015

Despite Google postponing its ‘Glass ‘ project, data glasses were a big topic at the Internet World Germany fair, with seven different models being shown by an independent research company. The stand was one of the most popular areas visited by brands and retailers, and offered a lot of insight around how data glasses could … [Read more…]

Mobile agencies, brands, ecommerce, Facebook, Germany

C4 begins social media push for ‘First Dates’ show

April 29, 2015

Channel 4’s First Dates has appointed Social Life to run all social media activity around the show.

Social content, Facebook, media, Twitter, UK

Facebook Messenger adds free video web calls over 3G and Wi-Fi

April 28, 2015

Facebook Messenger is launching free VOIP video calling over cellular and wi-fi connections on iOS and Android in the US, Canada, UK, and 15 other countries.

Mobile, Social Android, Europe, Facebook, UK, video

Pinterest makes it easier for brands to post pins and buy ads

April 28, 2015

Pinterest is boosting its marketing offers with a new tool that lets brands publish content and ads to the social scrapbooking site more easily.

Ads, Social brands, content, Facebook, marketing, media

Video viral of the week: Vileda lets punters bet on ‘Baby Crawling Championship’

April 28, 2015

Vileda has launched a social media campaign on Facebook and Twitter, encouraging viewers to place bets on which baby will win in their crawl across a freshly mopped floor. See why it’s our video viral of the week below…

Video, Viral digital marketing, Facebook, marketing, media, Twitter

Facebook sees slowest growth in 2 years (but user base soars)

April 24, 2015

Facebook has seen its slowest growth in quarterly revenue in two years as higher spending on research and development ate into profits.

Ads, Social advertising, Android, apps, Facebook, marketing

Facebook takes internet.org to Indonesia despite criticism

April 24, 2015

Facebook’s free internet initiative Internet.org has been officially launched in Indonesia, despite coming under criticism for threatening ‘net neutrality’ in India earlier this month.

News, Social apps, BBC, Facebook, India, technology

1 in 3 Brits have tried (and failed) to quit social media

April 24, 2015

A new study has revealed that the majority of Brits (58 per cent) think that social media has a negative impact on their friendships, with nearly two thirds fearing their friendships are becoming more superficial.

Social Facebook, media, sport, time spent online

Facebook dominates Europe social logins as Russia’s VK slips to just 1%

April 23, 2015

Facebook has continued to dominate as an identity provider in Q1 of 2015, annihilating Russian based VK’s share of social logins.

Social Europe, Facebook
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