EU regulators join forces to challenge Google privacy policy
Six European regulators have teamed up to bring legal action against Google to try to force the tech giant to overhaul its privacy practices.
Europe
Right to reply: How the biggest DDOS attack in history could have been easily avoided, or not
One of the biggest DDoS attacks in history occurred last month, targeting SpamHaus. The attacks started earlier in the month, as part of the Spammer-Anti-Spammer wars and reached its peak last week. David Gibson, VP of Strategy, Varonis, looks at the industry implications of the attack, and offers tips on how to be better equipped … [Read more…]
European web trends: Russia has biggest audience as Yandex captures 10% of search market
Russia has Europe’s largest internet audience, whilst Turkey counts the youngest users and the Netherlands has the highest market penetration, according to new data.
UK mobile advertising trends: Size doesn’t matter anymore?
When it comes to mobile advertising, UK consumers are increasingly screen agnostic- with environment and context becoming more important, according to new research.
Yahoo mulling Dailymotion buy?
Yahoo is reportedly in talks to acquire a controlling stake in popular video sharing platform Dailymotion, in a move that would put it in closer competition with YouTube.
Trust ‘key to competing beyond price online’
While consumers love nothing better than a bargain (61%), almost half of global shoppers (49%) surveyed consider the reliability of the retailer to be paramount when making purchase decisions online, according to new research highlighting the importance of trust.
RadiumOne and TagMan team up to measure social ROI
RadiumOne has expaned its partnership with TagMan allowing consumer paths-to-conversion to be tracked across social media, enabling brands to attribute ROI to social.
1 in 4 Tablet Users to Pay Bills via Their Devices by 2017
A growing user acceptance of ‘push’ mobile banking and a sharp rise in tablet adoption will drive users of transactional tablet banking services to almost 200 million in 2017, according to a new report.
Top tips: How to avoid the pitfalls of a multi-national website
A strong online presence has transformed opportunities for international expansion. Yet while most organisations now recognise that a local language site – and not just a poor translation – is essential, how many truly understand the impact on revenue and the brand value implications of failing to deliver country sensitive as well as language specific … [Read more…]
Banks “missing out” on product cross-selling opportunities (infographic)
Banks’ marketers are failing to capitalise on financial product cross-selling opportunities with existing customers, new research from the Direct Marketing Association (DMA).