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Europe

Google tax: MPs urge HMRC to ‘fully investigate’ search giant

June 14, 2013

A parliamentary committee has urged HM Revenue & Customs to “fully investigate” Google, after finding that the internet giant uses “highly contrived” tax arrangements with the sole purpose of avoiding corporation tax on its multibillion-pound revenues in the UK.

Uncategorized advertising, Europe, France, Germany, global

Marketing stunt sees racing pigeons ‘Tweet’ across Europe

June 14, 2013

A new marketing campaign for Fogg Mobile will showcase its ‘borderless sim card’ by using real birds to Tweet messages across European borders.

Uncategorized Europe, Germany, global, marketing, technology

Social media ad targeting: Facebook adds clickable hashtags for real–time marketing

June 13, 2013

Facebook has added Twitter-style clickable hashtags, letting users quickly find similar topics and like-minded users across the site, while giving marketers a new channel for their social media ad targeting.

Uncategorized advertising, brands, Europe, Facebook, Google

Rakuten reaches 25 countries with Austria launch

June 13, 2013

Japanese Internet services business and e-commerce giant, Rakuten, has reached a milestone in its global expansion, and now offers services in over 25 countries and territories.

Uncategorized content, Europe, global, marketing, media

PS4 ‘winning console PR war’ over Xbox?

June 12, 2013

This year’s E3 electronics show in LA was the backdrop for the latest round in the upcoming next-gen console wars, with Sony’s PS4 getting the best critical reception for placing less restrictions (and a cheaper price tag) on its device than its Xbox rival.

Uncategorized BBC, content, Entertainment, Europe, games

WPP’s Xasis brings audience buying platform to Latin America

June 12, 2013

Audience buying company Xasis has launched of operations in Latin America, as the WPP-owned firm expands its global operations.

Uncategorized advertising, Australia, Brazil, Europe, global

Half global population ‘will be web connected by 2017’ (video)

June 11, 2013

Global IP traffic is set to grow three-fold between 2012 and 2017, with some 3.6 billion internet users in 4 years time, according to research from Cisco.

Uncategorized broadband, China, content, Europe, global

Colgate ‘Invisible Nasties’ Facebook fans get coupon for 360° toothbrush range

June 11, 2013

Colgate has engaged Coupons.com (UK), the leading provider of secure digital coupon promotions for FMCG brands and grocery retailers, to manage coupon distribution on Facebook for their ‘Invisible Nasties’ campaign.

Uncategorized brands, Europe, Facebook, FMCG, marketing

Facebook and Google deny role in PRISM web-spying programme

June 10, 2013

Facebook, Google and Yahoo have all issued denials that they have been providing the US National Security Agency with user data, amid a growing global privacy scandal.

Uncategorized AOL, Apple, content, Europe, Facebook

Samsung shares dip after profit fears

June 10, 2013

Shares in Samsung Electronics have fallen sharply amid fears the world’s biggest smartphone maker has seen a drop in demand for its flagship Galaxy S4 device.

Uncategorized Europe, Samsung
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