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Europe

Online Christmas trends: November 25th first big online shopping day

November 7, 2014

The first spike in online Christmas shopping in the UK will be November 25th with a projected spend of £208 million, a 51% increase over an average day’s online sales, according to a new report.

Uncategorized analytics, Christmas, Europe, France, Germany

Showing your age: Online shopping habits dictated by age

November 4, 2014

Just how are millennials’ shopping habits different from silver surfers? This guide from Google’s consumer barometer breaks down the UK shoping habits by age, and uncovers some surprising results…

Uncategorized brands, Europe, France, Germany, media

EMEA paid search ad revenue jumps 18% as CTR soars

November 3, 2014

Quarterly sales revenue from paid search advertising is up 18% year-on-year (YoY) in Europe, Middle East & Africa (EMEA) according to new research.

Uncategorized advertising, agencies, Europe, Germany, Google

eBay picks R.O.EYE for Germany affiliate marketing push

October 29, 2014

eBay has appointed performance marketing agency R.O.EYE to run affiliate campaign activity in Germany, as it continues to focus on international expansion.

Uncategorized eBay, ecommerce, Europe, France, Germany

Hungarians protest world’s first internet tax

October 27, 2014

Demonstrators in Budapest yesterday protested against a plan to introduce a tax on Internet use, staging the first mass rally since Hungarian Prime Minister Viktor Orban won three elections this year.

Uncategorized Europe, Facebook, government, internet use, technology

Queen sends first tweet via Science Museum

October 27, 2014

Forget a telegram from the Queen- how about a tweet instead? Last Week the monarch sent a tweet through the @BritishMonarchy account to launch a major new exhibition at London’s Science Museum.

Uncategorized, Video BBC, Europe, technology

Rubicon Project gets ABC EDAA Trust Seal

October 27, 2014

Real-time ad trading platform Rubicon Project has received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).

Uncategorized advertising, brands, Europe

The rise of the 26 ‘smart cities’: $2 trillion opportunity for brands

October 23, 2014

As more people flock to urban areas, there will be a growing trend for technology driven ‘mega cities’ across the globe, presenting a huge opportunity for brands, according to a new report.

Uncategorized brands, Europe, global, government, security

Google ‘barometer’ offers customer insights across 46 countries

October 23, 2014

Google has launched its latest Consumer Barometer planning tool, letting marketers monitor consumer media and shopping habits across 46 countries.

Uncategorized content, Europe, Google, media, smartphones

Rakuten to launch UK marketplace as Play.com gets phased out

October 23, 2014

Rakuten has launched a new online marketplace in the UK as the Japanese ecommerce giant phases out its existing Play.com brand.

Uncategorized Amazon, eBay, ecommerce, Entertainment, Europe
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