Google Shopping search accused of ‘abuse’ by EU
The European Union has filed a complaint against Google over its alleged anti-competitive behaviour, targeting its shopping search which is pitched as a “matchmaker” between products and customers.
Europe
Coca-Cola swaps UK site for digital magazine
Coca-Cola has replaced its corporate UK site with a new ‘digital magazine’ that aims to take the user on a journey through the brand.
Facebook admits tracking ‘non-users’…but blames bug
Facebook has admitted that it is tracking non-users, often referred to as ‘shadow profiles’, but denies claims it breaches EU privacy law.
Guest comment: Mobiles are the new showrooms
The growing ROPO phenomenon, where customers research online using their mobiles and buy offline, makes it vital for retailers to be more than just mobile-friendly. Kevin Sparks, Commercial Director at FACT-Finder shares the mobile search essentials that every retailer needs to know.
SpotXchange expands in Europe with Trinity Mirror hire
Video ad platform SpotXchange is growing its European operations with the appointment of Natalie Cameron from Trinity Mirror as Supply Operations Account Manager for Europe.
AdWeek Europe highlights: Mobile marketing top social media buzz
Watch the ‘Programmatic 101’ panel discussion from the event below: With Advertising Week Europe wrapping up for another year, we look at the top trends of the 2015 event, with mobile dominating conversations and the unlikely pairing of Martin Sorell and Katie Price drawing the crowds.
The Rapidly Changing Landscape of Data Breach – The US: A Precursor for the UK?
The data breach landscape in the UK has changed beyond all recognition over the last few years. More than four in ten Britons (42%) have been affected in some way by a breach, and their levels of concern are growing. Jim Steven, Head of Data Breach Services at Experian discusses how these changes could well … [Read more…]
Facebook and Google user data comes under EU scrutiny
Top digital firms including Facebook and Google are facing scrutiny over how they handle data as the European Court of Justice (ECJ) looks to investigate whether data agreements between the EU and US protect European privacy.
Magnetic wins patent for search retargeting technology
Digital advertising technology company, Magnetic has received a patent for its search retargeting technology.
Right to reply: As Facebook App Deadline Looms, Marketers Must Consider Data Implications
Russell Loarridge at Janrain discusses the data implications for marketers following the news that Facebook has migrated all apps to its v2 framework.