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Europe

Ad blocking trends: Global publishers find solutions by engaging readers directly

February 19, 2016

As ad blocking becomes a growing threat to the digital marketing industry. A survey reveals how publishers are tackling the problem- revealing divided opinions over the practice.

Ads, Content, Regulation advertising, content, digital marketing, Europe, global

Widespace gets €15.8m boost for mobile ad tech

February 15, 2016

Mobile ad tech firm Widespace has secured €15.8m in growth capital investment.

Ads advertising, brands, Brazil, Europe, media

Independent goes online-only as newspaper shuts down

February 12, 2016

The Independent and Independent on Sunday newspapers in the UK are to cease publication and go online only, in the starkest sign yet of the pressure on the print industry.

Content, News, Social advertising, apps, content, Europe, media

LinkedIn shares drop 28% after disappointing results

February 8, 2016

LinkedIn shares dropped 26% after the company projected lower than expected profits for the first quarter of 2016, blaming shaky global economic conditions.

Social China, Europe, global, Google

Bing Ads creates EMEA insights team to boost search data

February 5, 2016

Bing Ads have appointed Minal Fofaria to lead its newly created EMEA Insights team, as the firm looks to boost search data to inform intelligent creative campaigns.

Ads, Search advertising, analytics, brands, content, Europe

Global ad trends: Paid search slows as spend shifts to programmatic display ads

February 2, 2016

Advertisers are shifting their budgets from paid search to display and mobile programmatic ads, as personalisation technology becomes more effective, according to new research.

Ads, Search advertising, Christmas, digital marketing, Europe, Facebook

Microsoft tests underwater data centre to cut cooling costs

February 1, 2016

Microsoft is heading underwater for its latest data centre, in a bid to tackle high energy costs and control the carbon footprint.

News Europe, Facebook, Google, Microsoft, technology

Smart parking bays, electric bikes and Thames-powered heating: London trials smart tech

January 25, 2016

Using the River Thames to heat homes, testing electric bikes and trialling state-of-the-art smart parking bays are just some of the innovative projects to be put to the test in London as part of a Europe-wide technology drive.

Mobile, News analytics, apps, Europe, global, local

Netflix customer numbers beat forecasts

January 20, 2016

Video-streaming company Netflix said its customer numbers surged more than expected last quarter, as it looks to target more affluent international customers.

Content, E-commerce, Video Amazon, analytics, broadband, China, Europe

Global mobile shopping trends: Brits ‘most likely to shop on a smartphone’

January 20, 2016

UK consumers are more likely to shop on a mobile device than those in the US and other nations around the world, according to a global survey.

E-commerce, Mobile Australia, ecommerce, Europe, global, retail
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