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Europe

Sponsored content giant Outbrain gets new European boss

June 15, 2016

Content recommendation firm Outbrain has promoted Stephanie Himoff to Managing Director Northern Europe.

Content BBC, brands, content, Europe, local

Digital skills crisis: UK ‘missing out on £63bn a year’

June 14, 2016

The UK is facing a digital skills gap which could be costing the economy £63bn in lost income each year, according to a new report.

News, Regulation Europe, government, technology, UK

Smartology debuts German contextual ad tech: Reuters and W&V sign up

June 14, 2016

Smartology is launching a German language version of its contextual digital advertising technology platforms, SmartMatch and SmartMobile.

Ads advertising, BBC, brands, content, Europe

Global gaming trends: 10% of leisure time now spent gaming

June 13, 2016

Gaming has firmly moved out of the basement and into the living room and beyond, taking up 10% of global user’s leisure times, according to new research.

Mobile, News China, demographics, Entertainment, Europe, games

Euro 2016 website review: Learning from FIFA’s mistakes (but some mobile misteps)

June 9, 2016

Football fans on the move could be set for frustration, waiting three times longer for UEFA mobile site compared to desktop, according to a ‘fitness test’ review from a digital performance firm.

Mobile, News content, Europe, France, Germany, global

La Redoute begins digital marketing push with Visual IQ

June 8, 2016

French fashion retailer La Redoute has chosen Visual IQ, the leading cross channel marketing attribution company, to grow its customer base as it continues its transition into a digital retailer.

E-commerce digital marketing, ecommerce, email, Europe, marketing

Microsoft to ban ‘easy’ passwords to improve security

June 1, 2016

Microsoft is tightening password security by banning easy passwords, such as ‘123456’, following recent high profile security breaches.

Regulation brands, Europe, Microsoft, security

Video viral of the week: Mastercard UEFA ad gets 10m views

May 31, 2016

Mastercard has used its official 2016 UEFA Champions League sponsor status to launch a Priceless Surprise video featuring Juventus player Gianluigi Buffon and “his most devoted fan”. See why it’s our video viral of the week below…

Video, Viral agencies, content, Europe, media, video

From crowdfunding to stock exchange in three months: The success of FrontOffice

May 25, 2016

A crowdfunded campaign for reconstruction firm FrontOffice has propelled the company to become listed on stock exchange, becoming the fastest crowdfunded exit.

Social Europe

Can you win the Best of the European Internet? Lovie Awards 2016 seeks final entries

May 24, 2016

With the 10th June deadline fast approaching, The Lovie Awards is seeking entries to honour the best of the internet across Europe, from online ads and video to mobile apps and social media.

Ads, Content, Mobile, News, Social, Video, Viral advertising, Apple, apps, Entertainment, Europe
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