One third (33%) of enterprises globally are underprepared for “digital transformation” – the process of replacing legacy networks and dedicated service platforms with a coherent digital environment that is flexible, cost-effective, and capable of delivering changes rapidly and dynamically.
Marks & Spencer is the nation’s favourite Christmas shop, with nearly a third of Brits planning to spend the most there this December.
Salmon, the global ecommerce consultancy in charge of online operations of some of the UK’s largest retail clients, has released some stats during the busy peak trading period of Black Friday week.
Consulting firm Accenture has bought London-based based creative agency Karmarama for an undisclosed sum, as consultancies and ad agencies continue to expand into each other’s territory.
Mastercard has launched a new Instagram channel to take its Priceless Cities programme across the UK and Europe.
Only 6% of people trust traditional advertising, while over three-quarters prefer looking at user-generated images (UGC), highlighting the growing importance of branded social feeds, according to new research.
This year’s Black Friday saw less stampeding crowds but more money spent, as shoppers opted to go online and on mobiles to grab their bargains, according to new research from Adobe.
Online advertising spend grew 13.4% to €18.6bn for the first half of 2016, with mobile display and mobile search the key drivers, according to new research. The AdEx Benchmark H1 2016 study, from IAB Europe, in collaboration with IHS Markit, indicates that the €18.6bn spent on online advertising is up from from €16.4bn in H1 … [Read more…]
Consumers are using an ever-increasing variety of channels and touch points across media to shop and to consume content., according to a new white paper report from IAB Europe.
UK consumers are at the tipping point of tolerance when it comes to being kept on hold, even more on social media channels than on the phone, according to new research.