Measuring digital success: Agencies and brands clash over KPI standards
Although a majority of European brands and agencies say setting KPIs is collaborative, many continue to use conflicting metrics, according to new research.
Europe
Facebook nears 2 billion users as mobile accounts for 85% of ad revenue
Facebook attracted 1.94 billion active monthly users in the three months to the end of March, as the social network saw its mobile ads dominate revenues during another record financial quarter.
#MusicMakesYouTravel: Lastminute links music and travel with Spotify
Lastminute.com has launched a new brand partnership with digital music service Spotify to explore how music inspires travel, with a #MusicMakesYouTravel campaign.
Mastercard looks to the future with artificial intelligence startups
Mastercard has welcomed five new startups to its Start Path Global programme – the company’s global initiative to support innovative later-stage startups who are reshaping the future of commerce.
Quicker than Agile: Is a thumb-friendly, voice-controlled t-shirt designer possible?
In 2013, Spreadshirt created a touch-optimised t-shirt design tool for tablets, but didn’t think it would catch on. But then it saw a 73% rise in smartphone orders. Tony Findeisen, the lead-developer at Spreadshirt, offers tips on how to create for the smartphone ecommerce experience.
Mobile milestone: Android overtakes Windows PC usage for first time
Android has surpassed Windows as the world’s most popular operating system for internet usage for the first time, according to new statistics.
Looking at the bigger picture: Six key strategies for effective online merchandising
While automation is essential for efficient online merchandising, retailers also need the ability to manually curate the look and the feel of their website in response to trends and sales data if they want to attract shoppers. James Wilson, Senior Consultant at Fredhopper, offer six key tips on using all data points retailers have at … [Read more…]
Two thirds of UK retailers using secondary revenue methods to tackle margin squeeze
More than two thirds of retailers are now exploring secondary revenue options to boost their profitability, new research conducted by Webloyalty and the British Retail Consortium (BRC) has revealed.
Aussie Hair partners visual marketing platform Olapic
Visual marketing platform Olapic has been selected by P&G brand Aussie Hair to offer a content format, called Content in Motion.
Coalition for Better Ads: Digital giants and brand unite for ad standards
The Coalition for Better Ads, a consortium of brands and leading digital platforms, has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets.