European digital advertising market has doubled in size in 5 years
The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, according to new data.
Europe
85% of firms struggle to comply with GDPR by deadline
With GDPR coming into effect in just over a week from today, 85% of firms in Europe and the United States will not be ready on time, according to new research.
GDPR: US start-ups better prepared than European counterparts
With less than 10 working days to go to GDPR D-Day, small businesses are feeling the pressure most, according to new research.
Top tips: How brands can capitalise on Snapchat’s authenticity
IRM’s Megan Goodwin pulls together the latest Snapchat user statistics to show the channel’s growing marketing potential and discusses how brands can maximise their impact.
Apple ‘banning apps that share people’s location data’- report
Apple has been removing App Store apps that violate the company’s policies by sharing location data with third parties without consent, ahead of the new GDPR privacy rules, according to a new report.
Brands get DIY tools for Snapchat Story Ads
Snapchat is letting marketers buy Story Ads, formerly known as Promoted Stories, through its self-serve ads manager.
Snapchat Spectacles get an update
Snap is launching a new version of its Spectacles camera-glasses with a better camera, the ability to take still images and water resistance.
Switzerland digital ad spending falls behind consumer usage
Though digital consumption habits in Switzerland are high, ad spending patterns have not followed suit, according to new research.
Bosses lack confidence in brand reputation and media
UK leaders are significantly less confident that they have the corporate image and brand reputation to achieve their objectives, and are half as confident as US companies in their ability to protect their brand in a crisis according to new research.
Music streaming revenues overtake CDs for first time
Global streaming music revenues have overtaken income from the sale of traditional formats for the first time last year, as the booming popularity the service put an end to the era of the CD.