Europe Archives

Ad industry backs AI as ‘next industrial revolution’

July 13, 2018

The vast majority (80%) of key digital marketing decision makers consider AI is the next industrial revolution, feeling it improved productivity and increased competitive advantage, according to new research.

Wimbledon wipe out? 63% of UK scheduled to tune in to World Cup

July 11, 2018

Only 8% will be sticking with the tennis should it over run into the World Cup final, according to new research.

Google gives advertisers new AI-powered ad tools

July 11, 2018

Google has launched a suite of ad-buying tools that will let machines instead of humans fine-tune ads and determine where they should run.

lastminute’s Travel People in ad partnership with AccuWeather

July 4, 2018

lastminute.com group’s media business, Travel People, has announced a brand new digital advertising partnership with global weather platform, AccuWeather in France, Spain and Italy.

10% of Brits would cut back on EU trips if free mobile roaming ends after Brexit

July 3, 2018

10% of the public would holiday in Europe less often if free mobile roaming is scrapped after Brexit, according to new research.

Strong mobile ad growth in 27 markets across Europe

July 2, 2018

Belarus, Serbia and Russia where the fastest growing European countries for mobile ad spend during last year, with many countries growing fast, according to new research.

The rise of Alexa shopping: Voice orders surpass £200 per user

June 28, 2018

The average UK consumer is happy to spend in excess of £195 in an order through voice technology, rising to £232 in the case of shoppers over the age of 30, according to new research.

GDPR one month on: Large rise in privacy complaints across Europe

June 28, 2018

Digital consent notice creation grew 40% globally in GDPR’s second year

The ICO has reported a sharp rise in complaints after GDPR, from a rise in breach notifications from organisations, as well as more data protection complaints following the activation of the law.

Cannes Lions PR Award: LADBible ‘Trash Isles’ highlights plastic pollution

June 25, 2018

LADBible and Plastic Oceans Foundation created a smart campaign to highlight plastic pollution in the North Pacific ocean with “Trash Isles”, winning this year’s Design and PR Cannes Lions award in the process.

Mobile ad tech firm YOC expands into the Netherlands

June 19, 2018

YOC, a technology provider for high impact programmatic advertising in Europe has opened a new branch office in the Netherlands.