Half US advertisers to boost spending on audience targeting in 2011- report
Over one in five (85 %) of agencies and advertisers currently utilise audience targeting, with half set to increase their spend.
Europe
Top 10 mobile media trends for 2011
Amid ongoing global financial uncertainty, the mobile media industry in 2010 once again proved itself to be a sector marked by sustained growth and innovation. MEF’s 7th Business Confidence Index Report in association with KPMG revealed that the industry expects to grow by 23% during 2011, demonstrating the continued robustness of this valuable segment of … [Read more…]
Browser wars: Firefox overtakes Internet Explorer in Europe
Firefox has overtaken Microsoft’s Internet Explorer as Europe’s browser of choice for the first time, according to new data.
Amazon to buy Lovefilm for £200m?
Online retailer Amazon is reportedly set to make an offer for Lovefilm in a deal that could value the movie rental site at around £200m.
Top broadband trends for 2011
Next year has the potential to be a big year for UK broadband, with major moves from BT, Virgin Talk talk and Sky which will revolutionise communication and media industries. Comparison site Think Broadband offers its predictions for the year ahead in broadband…
AOL buys HD brand content platform Pictella
AOL has acquired Pictela, a provider of an award-winning global technology platform for serving and distributing high- definition brand content across online advertising and social media.
Middle aged Brits swapping TV viewing for web surfing
Middle-aged people between 40 and 65 have become active Internet users, and are also keen to buy the latest gadgets like the iPad, according to a new survey.
Brands ‘failing to integrate email
Brands are missing a trick by treating email and social media as separate marketing channels, according to new research.
Online behavioural advertising blocked – new threats from IE9
Microsoft has added a function to its Internet Explorer 9 web browser enabling users to designate sites which will be blocked from tracking their online behaviour.
London ‘cheapest in Europe for Apple products’
UK Apple lovers will be pleased to know that London is the home of the cheapest Apple products, according to a survey by shopping comparison site, PriceRunner.