Entertainment Archives - Page 7 of 73 - Netimperative

The rise of voice: 22% speaking to their video devices

April 2, 2019

Over one fifth (22%) of internet users across four markets – the US, UK, Australia and India – use the available voice-command features to operate their TV and video devices, with another 30% planning to do more in the future, according to new research.

Private messaging apps beat social media and word of mouth for sharing content

March 25, 2019

Nearly two-thirds (63%) of internet users now share content and recommendations using private messaging apps, ahead of open social media platforms and word of mouth are the second and third most popular way of sharing content, coming in at 54% and 51% respectively, according to new research.

Verizon Media partners Digital Catapult to offer brands next-gen content marketing

March 25, 2019

RYOT Studio, the content marketing arm of Verizon Media, has struck a partnership with immersive tech accelerator Digital Catapult.

Burger King crowdsources next prank with ‘April Fool’s Day’ challenge

March 25, 2019

Burger King is calling for students to participate in the King’s Fools’ Challenge, with a Student Integrated Campaign category in the 2019 Clio Awards program.

Marketers shifting budgets: Holiday travelers and online gamers become top priority

February 27, 2019

Households without children are no longer a top target for EMEA marketers, instead focusing budgets on reaching gamers and holiday planners, according to new research.

Smart speaker usage ‘now reaches 13% of internet users’ in developed markets

February 20, 2019

More than one quarter of respondents indicated integration with services and devices was the most important feature of smart speakers.

Oscars and the Netflix effect: Roma helps VOD come of age

February 20, 2019

As Roma, the first Netflix film nominated for Best Picture at the Oscars, helps establish VOD original content, an impressive 46% of consumers are now choosing Netflix to watch a film for the very first time, according to new research.

Oscars: Black Panther is fan favourite on YouTube

February 19, 2019

To celebrate the Oscars, YouTube has ranked the best picture nominees based on their trailer’s YouTube views. If the Academy votes the same way as YouTube fans, Black Panther will be the winner.

Spotify revenues soar 30% as paid subscribers hit 96m

February 7, 2019

Spotify ended the year with 207 million monthly active users (MAUs) including 96 million premium subscribers, marking a rise of 29% and 36% year-on-year, respectively.

Does AI really boost ROI? Half of marketers say they’ve seen proof

January 30, 2019

Just over half (52%) of businesses have seen an increase in sales through the use of AI in marketing efforts, with many increasing their spend on the technology in the next htree years, according to a new survey.