Keeping customers is often more lucrative than couting new ones- and email is an effective tool to achieve this. Kara Trivunovic, Senior Director of Strategic Services, StrongMail looks at how businesses can adopt lifecycle marketing to improve subscriber engagement and campaign performance.
AVG Technologies has launched MultiMi, a dashboard for consumers to manage files, e-mail, social media and cloud contentfrom a single platform.
Mobile commerce is growing at a frantic pace, but how can companies manage customer expectations for this platform? Geoff Galat, Chief Marketing Officer at Tealeaf, looks at four vital points to address when trying to reach mobile shoppers.
Member get Member schemes are a great way to boost your client base. Get them right and you can build your customer base while at the same time rewarding your existing clients. Get it wrong and all it will be is a drain on time and money. Here Suzanne Jiggens-Johnson, Senior Consultant at Stream:20 gives … [Read more…]
People are demanding more quality and connectivity from their mobile phones and other devices… and are ready to pay for it, according to new research.
A combination of display and email advertising improves advertising recall by 13%, when compared with display advertising alone, according to new research.
Auto Trader has released a dedicated app for iPad, designed as an image-driven way to browse the popular motoring site.
Microsoft has released a cloud service, called ‘Microsoft Office 365’, which combines Microsoft Exchange Online, Microsoft Lync Online, Microsoft Office and Microsoft SharePoint Online, across 40 markets.
The vast majority of the UK’s top retailers are adopting a ‘one size fits all’ approach to their email marketing, reducing the accuracy of communications and as a result, risking lower conversion rates and effectiveness, according to a new study.
Email still beats social media as the preferred method of interaction and communication between brands and consumers, according to new research.