Despite the economic gloom, direct marketing spend in the UK is set to grow 7% this year, driven by investment in email and social media, according to new research from the Direct Marketing Association (DMA).
Despite the economic gloom, direct marketing spend in the UK is set to grow 7% this year, driven by investment in email and social media, according to new research from the Direct Marketing Association (DMA).
A botnet called “Grum”, which was responsible for over 18% of all the world’s spam email, has officially been shut down, according to a new report. Online security firm FireEye worked with local internet service providers and spam-tracking service SpamHaus, they were able to locate the “Grum”-net command and control servers in Panama, Russia, and … [Read more…]
A botnet called “Grum”, which was responsible for over 18% of all the world’s spam email, has officially been shut down, according to a new report. Online security firm FireEye worked with local internet service providers and spam-tracking service SpamHaus, they were able to locate the “Grum”-net command and control servers in Panama, Russia, and … [Read more…]
Google has launched Gmail SMS across Africa, a new tool that lets Gmail users who own a simple feature phone to send and receive emails using only text messages.
Rupert Murdoch, the chief executive and chairman of News Corporation has resigned from his directorships at NI Group Ltd, NewsCorp Investments and Times Newspaper Holdings.
Fewer than half of all mobile phone users in the UK (47%) – make at least one voice call per day, compared to 58 per cent who send at least one SMS text message daily, according to the latest data from Ofcom.
Mobile is currently a nightmare for marketers looking to catch up. According to recent statistics, less than half of marketers have adopted any kind of mobile strategy. Justin P. Williams, Senior Marketing Strategist Marketing Services, StrongMail, loos at what’s stopping marketers from getting on board.
Most smartphone users (92%) still text despite access to IM and social networking messaging services, according to new research looking into the psycology of SMS.
Richard Gibson, Director of Client Services at Return Path looks at why email deliverability has hit an all time low and what marketers can do to get more emails into the inbox and boost ROI.