Amazon tops UK ecommerce performance index study
Amazon UK, Marks & Spencer and House of Fraser have topped the UK Ecommerce Performance Index study by EPiServer.
Skype lets businesses offer free public wi-fi for £10 a month
Skype is offering businesses the chance to offer free public wi-fi, provided they sign up through a Skype app.
Yandex takes on Google with new browser
Yandex has launched its own Internet browser, as the search giant looks to take on Google in the growing Russian market.The browser offers a relatively minimalist Russian-language interface based on the WebKit platform and Google’s Chromium code.
Less than 1% of online purchases come from social channels: Forrester
Thirty-nine percent of online retail transactions by new customers start with clicks from paid or organic search results and less than 1% come from social channels according to a new Forrester report.
MySpace rebrands as music site, now accepts Twitter and Facebook logins
MySpace has undergone its fourth major redesign in its 7 year history, as the embattled social network looks to rebrand itself as a music sharing site.
Guest comment: The real cost of ‘cheap’ volume-driven email marketing strategies
Low cost high volume emails can be very temtping for marketers looking to push a short term message- but may do long term damage to building a loyal customer base. Matt Button, Head of Marketing Strategy at Underwired, warns against a ‘one size fits all’ approach to email marketing, and why segmentation could yield better … [Read more…]
Email marketers missing trick with analytics
Many email marketers are failing to track their campaigns after they hit ‘send’, with more than 40% admitting they do not have the analytics in place to determine inbox placement rates for their campaigns, according to a new study.
Facebook tracks consumer purchase journey with Datalogix pact
Facebook is working with US data provider Datalogix to measure how many people who view ads on the social networking site then go on to buy that product in a store. Initial testing from the two firms indicates that on average, for every dollar a marketer spent on Facebook it earned an additional $3 in … [Read more…]
How are consumers sharing personal data with brands? (infographic)
Over 4 in 5 (82%) of UK consumers are happy to share their information with brands across at least one channel, according to this new infographic from Experian.
Google buys Instagram rival Snapseed
Google has bought Nik Software, maker of the popular Snapseed photo editing and sharing app, for an undisclosed sum.